4 Features to Make Your E-Commerce Store Unique

4 Features to Make Your E-Commerce Store UniqueBusinesses selling products should certainly have an eCommerce platform. If you are offering a large catalog of products, it is going to make a huge difference in having your own online store. The number of people shopping online has increased at a staggering rate. At the same time, your competition has also grown dramatically. As the competition keeps growing, it is important to take a step to stand out from the crowd.

So what should help your eCommerce site stand out from the crowd? Here are 5 features or functionalities that should be added to your online store to make it unique.

1. Live Chat

It takes an unordinary online store to provide a live chat feature to its visitors and customers. If you can respond instantly to your customers, it can make a huge difference in user experience and their perception of your store.

Online shopping is much different than other forms of selling. Shoppers can have questions that need to be answered instantly. Even if your competitors have a live chat feature, most of them will be limited to business hour services. Only the biggest online retail stores are able to provide 24/7 live chat feature. If you can do so, it can instantly give you a huge edge. You can check volusion review to find out how to add the feature and benefit from it.

There are many features that make live chat so beneficial for your customers and for your business itself:

  • Convenience: They can easily reach you without having to search for your email address or phone number.
  • Instant: Live chat allows your prospects to get their questions answered instantly. They don’t have to wait hours or days to make a buying decision.
  • Human Touch: Interacting with a human user who answers their questions instantly can make a huge difference in your prospects’ perception of your business.

Among other benefits, the feature also gives you access to valuable data. The information gathered and organized from the chat history can be used to improve user experience and provide better product solutions.

2. Add Demo Videos

Adding a demo video along with each product can further make a huge difference to the experience provided on your site. Traditionally images were the mainstay in providing an insight into how the products looked. While you cannot do away with product images, adding demo videos can be a big addition.

Your consumers can learn a lot more from videos. These videos can show how to use a product. You can also show the product in action. It is recommended to follow these tips when creating demo videos:

  • Keep it short
  • Make it simple
  • Make it interesting

3. Provide 360-degree Views of Products

Another way to stand out with your eCommerce store is to add 360-degree views of your products. This is different from videos but provides a comprehensive view of the product, from every corner. Allow users to rotate the picture any way they want. It is again a unique feature in that most of your competition may not have embraced it yet.

4. Recovering Abandoned Shopping Carts

This is a functional or transactional feature and every eCommerce store should have it. A significant percentage of shoppers can abandon shopping carts for so many reasons. In fact, leading online retailers report that almost 3 in 4 shopping carts get abandoned on their sites.

Make sure to allow your visitors to recover their abandoned carts so that they can complete the order anytime. Sending emails and text messages can help in recovering these sales.

So follow all these tips to make your online store unique and stand out from the crowd.
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3 Fashion Accessories for Any Occasion

Fashion accessories are supplements to your clothing to complete a particular look. Get your fashion accessories right, and you can create any fashion look through a mix-and-match from just a few pieces. Shop Jane

Fashionable women look good because they understand that great style is in the details, from the bags they carry, the jewellery they wear and the shoes on their feet. Whilst trends change, investing in new, fashionable accessories can update your wardrobe each season to create a new look that expresses your style and who you are.

Jewelry

A luxury watch does not need to be out of reach. A stylish watch completes any outfit, making it an essential accessory and an elegant way to check the time. Choose a design in mixed metals that you can wear with everything.

Small hoop earrings are also on-trend in 2019, whilst also being a classic look that can dress up in formal wear and dress down a more formal look so you can get to wear some of the clothes you don’t wear so often. Jewelry also makes the perfect gift for every occasion, so if you want more ideas, look here. Choose something that suits the style of the recipient or something in their favourite colour.

Bags

A large tote bag is a must-have fashion accessory. These bags can carry anything and everything, making them useful but also a chic and effortlessly stylish way to transport your items from place to place. 

Carry a tote over your arm with a dressy work outfit or together with a relaxed weekend look to add a more polished finish. With brands, such as Prada and Ferragamo offering carry-all totes, you can find others on the High Streets in similar styles. 

Invest in a purse that can double as a chic mini- clutch to take on a girl’s night out. You can choose from a range of classic options through to statement pieces to suit your style each day.

Shoes

Strappy sandals are a must-have for every closet, you can choose any colour, but keep it simple with just one strap over the two and one around the ankle. You want a heel that is comfortable, and you can pair with jeans, skirts and dresses, including evening wear.  For frequent use, invest in the best quality version you can find.

Stylish flat shoes are another staple shoe. These should be flattering and comfortable with every fashion look. You will need a quality shoe that will last heavy use that flat shoes get as you run around town.  The best option is a pointed flat pump that elongates the leg, which a round-toe shoe cannot. Pointed-toe pumps are also on-trend, going with everything from skinny jeans to short skirts and dresses.

A black ankle boot is a good option to take you from work time to leisure time with ease. Choose a heel size that you are comfortable with and wear with denim, flowing maxi dresses or a midi skirt.  
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