Digital Age Archives - Page 2 of 3

August 3, 2018

Make Your Android Phone More Smart-Must Have Apps

Make your android phone more smart and advanced by installing some of the must have apps

There are so many things to explore in a Smartphone from its features to camera and from voice clarity to storage. But, no Smartphone is complete until and unless you install some popular apps in it. Well there is no end to the number of applications as each day one or more application is launched with lot of new features.

Few must have apps –

Audio recorder – Most of the android devices do not come up with voice recorder due to some reason. But, there is no need to worry as you can download it from play store. There are bunch of options which you can give a try as they are free, simple and straightforward. But, always keep in mind that don’t do recording in high quality unless it is highly needed because it takes lot of space.

Inbox by Gmail – This is another app that you must have in your Smartphone. This is email app from Gmail, although it is not a huge departure but has number of interesting features that will make your life more convenient and stress free especially when you find yourself with crowded inbox. This app sorts mails into several groups which means you can scroll simply right and pass promotional emails and other unnecessary things which is less important. Overall with this app you can focus on the messages which actually need your attention.

Cloud based app – 21^st century is a modern century and with many advancements coming in technologies things are getting more easily day by day. So, one of the must have app is such which offer cloud based services. With launch of cloud based network you can store anything online and can get it back whenever you need it. This will help in saving lot of space in your mobile phone and even offer free space for saving all your important files online.

Spy app – There are so many reasons because of which spy app is listed among a long list of popular applications. One of the main reasons is, it can be used for spying or monitoring other people’s smartphone. And the plus point of such type of app is the user of phone which you are spying will never get to know about it unless you tell him or her. Spy app is quite beneficial for parents, employers and couples. Today, so many android spy apps are available among which you can choose one and get one as per your need. Look for hidden spy apps for android and you will surely want to check them out.

Online newspaper – With starting of e-newspaper many people are able to save lot of their expenditure. It comes as a blessing for many people who do not have morning tea without reading newspaper. This app is easy to use and come with all the important news just like normal newspaper. Most of the newspaper app even sends you notification about breaking news or current news of your interest through message or email.

Among a long list of apps, choosing few applications which are fruitful for you can be little hectic. Above mentioned are few best apps which you can prefer to install.
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Track Your Expenses With A Smartphone Budget App

June 1, 2018

Lawmakers Focusing On Cybersecurity And Privacy Policy

2018 will be the year in which businesses will need to reassess cybersecurity defences and update operations and legal documents around data protection.

Data protection and cybersecurity law are hot topics right now. China issued cybersecurity regulations last year, the EU General Data Protection Regulations come into force on 25 May, and two major cases in the US will all be pivotal influences that determine the future of digital laws.

An increasing number of cyberattacks and questionable data sharing has prompted lawmakers to rush through Cybersecurity Laws. The recent high profile incident involving Facebook and UK-based firm Cambridge Analytics, added fuel to the debate.

The world’s policy makers are being pressured into protecting consumer data but at the same time trying to work the rights of law enforcement agencies into the narrative. The outcome will no doubt pose legal headaches for businesses.

China has been particularly active around internet security. The Cybersecurity Law passed by the People’s Republic last year has already drawn criticism from foreign businesses in China. Regulations have been called vague, and designed to evoke “fear”.

However, China’s regulations do attempt to prove a point. The legislation covers a broad range of content and provides universal legislation for the country that was previously scattered across various jurisdictions. The policies are expected to accelerate the pace of setting national standards which could be used as a blueprint on a global scale.

At its core, cybersecurity legislation provides rights, obligations and the duties digital businesses are responsible for. This covers data storage, emergency response, safeguarding strategies, internal system duties, and obligations for technical measures.

There is also a pressing concern with regards civil liability for data breaches, and the link between fraudulent activity and certain data leaks. In the United States, data requested by law enforcement agencies is the hot topic to watch in 2018.

Is law enforcement breaching data laws?

Companies that store personal information receive large numbers of requests from law enforcement agencies. The Cybersecurity Law passed in China raised controversy by giving powers to security agencies to access personal information and important business data.

Two major legal cases in the United States raise the same issue, and could prove to be another milestone in the evolving debate of constitutional jurisprudence.

The main issues are what burden of proof law enforcement agencies need to obtain consumer data from business databases, and whether security agencies should be allowed access to user data stored by companies in foreign countries.

In one major case involvement Microsoft and the US government, law enforcement agencies argue information held in cloud storage servers offshore should be made available if an individual is suspected of criminal activity on US soil. Microsoft contend the US government agencies do not jurisdiction over data held in sovereign nations.

We have not heard the last of cybersecurity in 2018 and the next big scandal to break could expedite legislation across the globe. With laws likely to include hefty financial penalties and company closures, your best option is to seek proper legal advice to mitigate the risks.

ICLG has a global network of legal specialists that provide expert advice on national and international cybersecurity laws. Contact ICLG today and speak with one of our qualified teams.

May 26, 2018

Why Connecting With Viewers Is Necessary To A Successful Stream

Live streams are growing in popularity on apps and social media alike. Creating a live stream with interesting content can be a great way to connect with others, make your voice heard, and even make a bit of cash. Before your live stream can succeed, however, you’ll need to engage your audience. Whether you are doing sports live streams, or live how-to videos, here are a few reasons that connection is key:

People Have Plenty of Options: There are plenty of options when it comes to entertainment. In fact, many individuals may choose to opt out of live streams all together in favor of Netflix or YouTube videos. The people who are interested in live streams will also have plenty to choose from. Fortunately, you can set yourself apart by being specific and connecting to your audience over a tangible purpose.

Viewers Are Emotional: Humans are emotional creatures. If you can form an emotional connection with your audience, they are much more likely to invest their time into listening to your stream. Emotionally connected audience members are also more likely to go out of their way to promote your channel to their friends, boost your ratings and even interact with you on your other social media sites.

Knowing Your Audience Will Guide Your Content: Connecting with your audience can also help you refine and improve your content. While opening yourself to feedback is risky- not everyone will have nice things to say and some people may simply troll- you can gain some useful insight into what is and is not working.

Whether you are using Swoo live stream, another quality live stream app, or simply streaming live on social media, connecting with your audience is key to ensuring success.

Related:
Google Play Learning App

March 20, 2018

3 Secrets to Designing Excellent Facebook and other Social Media Ads -Some expert tips!

Facebook has introduced some new strategies for the online marketers to use this platform for promotional purposes in a better way. Now, you can target your audience more precisely on this platform, and the worldwide spent on social network ads had increased several billion dollars over the last couple of years. Facebook, alongside many other social networking platforms following the suit, brings home a wide range of opportunities for online promoters.

Expert secrets to creating great ad designs for Facebook

The competition for grabbing user attention is tighter than ever, and that is all that advertising means now. To help the promoters win over the fans who are much stringent now is to come up with fresh and innovative ideas on a daily basis to take your ads on to the top. You need to write a copy which can be highly appealing to the psychology of the target audience and choose the images carefully so that they are engaging.

Facebook ad making is tough and is getting tougher each day. More advertisers including big corporate to even the smallest kind of businesses are exploring the potential of this global platform and jump overboard every minute. This tight competition may quickly turn a thought-to-be winner and into simply a money-waster.

At the core, the critical success of any Facebook Ad, or for social media in common, comes down to two crucial elements as:

A wonderful design which attracts instant user attention and also creates a desire on the viewers.
Focused on perfect targeting by showing apt content to the appropriate audience.

A Facebook Ad pro will always be learning new tricks and adds more and more tools to their toolbox. The saying goes like “if you stop learning in this competitive world, you will fall behind much faster than you think of.” Here come the tips to stay on top.

1) Test different designs to choose the one working

It goes without saying. Don’t assume about social media campaigns. You need to test real-time and then decide. On thinking of promotional content, prepare multiple versions of it and then start testing one after one. No matter how expert you are in understanding the consumer psychology or how long you are into Facebook advertising, test with various combinations of your ad designs and targeting to decide further.

When you create a new campaign for Famed.co , make at least four different variants of the Facebook ad and then post each one. You can even test the craziest ideas to see the responses and then mix them up to give a fresh feel. You can vary both images and copy text to reduce the ad fatigue and also stay off a high ad frequency, which may decrease overall effectiveness.

2) Create ideal buyer personas

Different businesses and different industries have their unique sort of customers with varying needs. By creating an ideal buyer persona, you will be able to develop a strategic plan to fit their needs the most, and it will help in doing perfect Facebook Ad Designs which can serve to your customer needs the best.

For each potential target customer type, write down a unique persona by answering typical questions like.

Men or women?
Age group?
Demographics?
Professional background?
Geographical locations?
The major problem they are facing?
Possible solutions? Etc.

Once if you create a typical persona, you can design Facebook Ads with focused targeting for each of the typical buyer personas by addressing their primary problems.

3) Have social proofs

What is the most influential emotion in an individual’s purchasing decision?

It is nothing other than ‘fear.’

People used to resist buying products as they are scared of losing money by making a wrong choice. This is why free product and easy returns are so effective. However, it is not feasible for you to give away your product for free to win over customer fear. So, it is more about addressing the customer fears by adding real social proof on to your ad designs.

The ideal social proof is something which reduced the fear of the consumers, and the best approach to it is adding testimonials or real reliable people. You can have a VIP endorse your product or a common man to whom your typical buyers can recognize themselves attesting the reliability of your product or service. If you do not have any testimonials, you can try to leverage your user base even if it is smaller and profoundly something relevant to assist you in business promotions. On platforms like Instagram, it is much easier to conduct a hashtag contest or campaigns by giving your consumers an opportunity to participate in the event by posting images featuring your products with appropriate hashtags.

The tips, when used efficiently and insightfully can change the fact of your social media promotional campaigns, which ultimately can bring in significant results.

Author bio: Canton Berk is known as the Like4Like expert, who used to post many blog articles about social media promotions and to create compelling content for FB and Instagram ad campaigns.
Related:
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BlogTalking & Search Engine Optimization +Social Media
Make Your Way Through Social Media Jungle #SocialMedia #SocialGuide

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