Managing an Instagram account for a fashion brand
Considering the activities as of taking best photos, editing images, creating catchy captions, following back your prospects, commenting and responding everything takes much time when you manage an Instagram account. When it comes to maintaining an account for your fashion business, for which Instagram is the best place to be, things become more complicated and time-consuming.
One option to save time is to automate your Instagram postings, but if you want to be more efficient and one-to-one with a personal approach, you need always to go human and work with a perfect schedule to get things done in the desired manner. One thing majority of the leading fashion stores to is to manage their Instagram account as a team. Let’s review the benefits of it.
- Saving time
Business owners know why time is money. They are always looking out for the best resources to make use of their precious commodity in a time-critical manner. It makes sense if you enlist a group of your colleagues in managing an Instagram account. Working as a team will surely save time and also increase the overall productivity. You can find a fine example of an Instagram account managed by a team as @jannaconner, which is LA-based jewelry and fashion house.
Managing an Instagram account all by your own may take an hour or two on a daily basis to create and post Instagram posts and respond to customer engagement, whereas dividing it between a few people will save yourself a lot of time, which you can reinvest efficiently to enhance your online reach further and get more Instagram followers.
- Focus on core strengths
If you have a team, you get a mix of expertise to be utilized collectively. Some people may be good at developing catchy content, whereas some other can find out gorgeous photos etc. Some may be strategists where some others are hardcore doers. So, the collective strength of the team always surpasses the individual strengths and you ultimately get the best of all words to run successful Instagram promotional campaigns.
- Manage your community well
As you post on Instagram, one should also respond to the Instagram comments and the queries. As it is again a time-consuming affair, most of the marketers fail to do it on a timely basis, and this ultimately ends up in failing to build a loyal community consistently. If someone is taking time to mention you, congratulate, or compliment you in any way, it is essential to acknowledge. A team following and managing the community makes it much easier and quicker.
- Collection of user-generated content
When it comes to fashion, the frequency of posting is larger, and most of the successful businesses in this niche posted close to two to three times per day. This means you have to prepare about 15 to 21 images on a weekly basis just for your Instagram campaigns. This is much effort, which should be shared.
As Instagram is proving out to be the most popular and effective channel day by day, it becomes increasingly important for a marketer to take extra care to manage an Instagram account. A team makes it possible and more efficient regarding creating workflows and also ensure the most inspirational and strategic approach to marketing.
Author bio: Wendy Walsh used to write blogs and web content to support digital marketing campaigns of many major brands in various industries. He has a large number of Instagram followers for his technology specific social media profiles.
*This post contains affiliate links and I will be compensated a little bit, if you make a purchase after clicking on one of the links.