4 Tips to Start a Women’s Supplement Brand

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If you’re the type of gal who can’t go a day without her supplements or nurtures a passion for organics, the thought of creating your own brand of supplements may have crossed your mind. You may have decided that it’s too much work and brushed off the idea. Well, it’s not! Starting a women’s supplement brand is pretty easy when you have experts to guide you along the way. Keep reading to learn the steps that’ll lead you to successful brainstorming and branding.

1. Be authentic, but keep an eye on the market.

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How many whey protein shake brands are available on the market today? It’s hard to even count. But that’s because they sell well and people love them. Of course, that doesn’t mean you should stick to something that already exists or go for a supplement that’s never been seen. There’s a sweet spot there. To find it, you should think of something people already know and love, and give it your own twist. Maybe add one extra ingredient (if it makes sense in the formula) and make sure to mention it on the front of the bottle. For example, there are whey protein powders, and then there are whey protein powders sweetened with stevia. For those who can’t stand the raw taste of these supplements, this simple addition is golden. Find yourself an authentic and marketable idea at the same time!

2. Be selective about your manufacturer

How well do you know that manufacturing company? Have you done enough background research on them? If not, you should. This isn’t only a matter of obtaining a good quote. It’s also a matter of choosing a company that relies on a safe process from manufacturing and packaging to order fulfillment.

Let’s use supplement industry leader, Makers Nutrition, as an example. Makers Nutrition is a custom manufacturer, meaning you can choose your preferred formats (softgels, gummies, powders, tablets, or capsules), ingredients and packaging solutions to create a trusted supplement brand that’s fully unique. Plus, the Makers Nutrition team has years of industry expertise, on top of impeccable customer service.

You really shouldn’t expect any less than that from any manufacturer. Great questions to ask before hiring are:

  • Are their supplements FDA-approved?
  • Is it a cGMP company (meaning it’s compliant with the Current Good Manufacturing Practices)?
  • Will they cover my fulfillment needs?

Choosing the right company will guarantee the peace of mind that everything is taken care of, including distribution, fulfillment services, and packaging.

3. Invest in an eye-grabbing label.

 

Outstanding graphic design goes a long way, but not for the reasons you think. Sure, all brands need an amazing logo with typography and colors that represent the product. But what makes packaging really stand out is the information it contains. The product benefits should be stated in an innovative fashion, and the warnings should be visible. The packaging should be both a tactile and visual experience for your customer. In short, it pays to ensure that your graphic designers are updated about current FDA labeling regulations.

4. Know exactly where (and how) to sell your supplements.

Here’s the greatest reason why it’s crucial to know your brand and customers like the back of your hand. You’ll need this in-depth background to figure out the best platform on which to sell your merchandise. You need to decide between investing in e-commerce sites, brick-and-mortar stores, paid advertising, and social media shops, among others.

To make this decision, you need to know where your audience looks for your products. Also, the tone and feel of your website or your sales personality should match your brand from top to bottom. For example, if your brand is considered a “boutique” brand and you’re selling it at a brick-and-mortar store, looks matter—so be ready to dress the part. It makes sense to wear flattering, wrinkle-resistant blouses and skirts. Prefer women’s no iron shirts, since they’ll look much classier on you, including the bonus of not having to iron them ever.

Conversely, if you’re selling women’s fitness supplements, it makes sense to wear athleisure or fitness apparel. If your product is dedicated to hair growth, make sure to post enough informational content about haircare to keep prospective clients interested in your product on a daily basis.

For someone who’s just starting out, all this information might be overwhelming. Still, this is the foundation you need to create a supplement brand that will both sell and turn your customers’ lives around. All you need is the right approach and the right people.

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What Not to Do When Building Links

What-Not-to-Do-When-Building-Links-on-your-blogLink building is a widely used strategy in digital marketing, and most companies make use of it as a means to increase traffic to their website. The way you build links can determine how many people see your website, and this is why you need to be very strategic and creative about it. It may seem like an easy task on the surface, but it is very tough to get right.

Law firm link building can be particularly challenging because your website would be dedicated to the law and ethical practices, so you would have to avoid unethical link building tricks at all costs.

There are some things you should avoid when building links including the following:

Do Not Buy Specific Links

Buying links is a tactic that many people assume is the best way to go about link building; however, do not be fooled by the ease of using your money. Many companies claim that you can buy links in bulk and get ranked in no time. Such a practice is unethical, and it is usually detected by Google, which may lead to a variety of negative consequences.

You might be thinking that buying only one high-quality link from one company won’t get you in any trouble with Google, but you’re mistaken. If the company has sold a link to you, the chances are that they will sell to others, and Google will detect such activity.

Do Not Exchange Links

If you want to maintain your website’s SEO value, you should avoid exchanging links with any and every website that comes your way. Exchanging links with high-quality websites is not a problem, and it is considered the ideal practice, but do not get lazy and risk your website’s value by getting it categorized as spam.

Do Not Use Black Hat Link Building Tactics

Black hat link building tactics have sadly become common in the world of SEO. However, Google has also become smarter over the years, and it now has the ability to instantly uncover when a website is using the following tactics for link building:

Cloaking

This is when a website provides different content or URLs to search engines and its users.

Injecting

This is when you inject your website’s link into a website that you do not own (usually done through hacking).

Hidden Text

This is when you saturate your content with your keywords and try to hide them on the webpage. This is commonly done by hiding the text behind an image or making the text’s color the same as the background color.

Do Not Fake Link Building

Your link building should seem natural, and it should be of value to the website you have linked with. When a visitor sees your website, it should not look out of place, but it should add to the information that visitor is going through. Thus, try to avoid forcing your link building and make it more effortless.

Do Not Build Your Links with Low-Quality Websites

Building links with low-quality websites will not help with your own website’s SEO value. You might end up diminishing your website’s chances of climbing the ranks. Do not sacrifice quality for the sake of quantity because this strategy will backfire. Instead, it would help if you build links with reputable and relatable websites that have frequent visitors.

Conclusion

Your link building strategies will have a considerable impact on your website’s ranking and SEO value, so it is crucial to avoid shady and unethical practices. Link building is not a game; it requires effort and hard work.
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