How Often Should You Post To Social Media


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This graphic will show “how often you should share on
social media, Pinterest, Facebook, Twitter and even on a blog”.

Best practices for when to post on social media

To recap what you see in the infographic here at Buffer and over at Sumall, I’ve placed each of the best practices for social media posting frequency below.

Twitter – 3 times per day, or more

Engagement decreases slightly after the third tweet.

Facebook – 2 times per day, at most

2x per day is the level before likes & comments begin to drop off dramatically.

LinkedIn – 1 time per day

20 posts per month (1x per weekday) allows you to reach 60 percent of your audience

Google+ – 3 times per day, at most

The more often you post, the more activity you’ll get. Users have found a positive correlation between frequency and engagement. When posting frequency wanes, some have experienced drops in traffic up to 50%.

Pinterest – 5x per day, or more

The top brands on Pinterest have experienced steady growth – and in some cases rapid or sensational growth! – by adopting a multiple-times-per-day posting strategy.

Instagram – 1.5 times per day, or more

Major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting.

Blog – 2x per week

Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Key research for how often to post to social media

The above best practices are super clear and simple if you’re interested in getting started with a frequency framework for your social sharing. As with all research-backed best practices, I’d encourage you to use these as a starting point for your own tests to see what’s best. Your individual scenario may call for more or less than what’s recommended.

Also, I know many are interested in where these recommendations come from (we dig this type of stuff, too!). Here’s a bit more about the research and resources that have helped to establish the baselines for how often to share to social media.

Twitter – 3 times per day, or more

“Engagement decreases slightly after the third tweet”

During the summer of 2013, Social Bakers took a random sample of 11,000 tweets from top brands and found that a frequency of three tweets per day was the point where brands saw their highest engagement.

In the chart below, Total ER (total engagement rate, in blue) and Average Tweet ER (average engagement rate per tweet, in purple) meet in the sweet spot right around the third tweet.

All information here was found on Blog.bufferapp.com shared here for the purpose of learning the ins and outs of social media.

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29 Replies to “How Often Should You Post To Social Media”

  1. Thank you for this information. I used to be very active on social media and have slacked off the past couple of years. I still have a lot of followers but I don’t seem to get as much interaction as I used to. Thanks for sharing.

    1. Hi Anginetta, you may not remember me from years ago but we networked together through FB.
      Facebook has changed so much in getting interaction going, you might want to try joining some groups in your niche.
      Good to see you and thank you for your comment.
      Would love to have you share your business in my Weekly Linkups, check them out on Friday Features and Wordless Wednesday
      Hope you have a great weekend!
      Karren

  2. This is good to know because I share posts on all of those listed, but I share more than I should on a daily basis. I will definitely follow these.

  3. Thanks for this helpful information Karren. This is going to give a positive impact on my side as am going to keep my social media active and engaging with friends and family and my clients as well.Regards.

  4. All kids like drawings and it’s also wonderful when you can finally teach youngster
    to take. Can actually need strength in your fingers and great stamina to play for loads.

  5. This is helpful, thank you! I was wondering, does this include posting only one’s own content, or content from other sites too? (For instance, when it says 3 posts per day to Twitter, does that include my retweets too or just my own content? Might be a stupid question!) Thanks!

    1. Hi Pam, No stupid questions we all have to learn by asking.
      It would mean 3 posts per day from your site, but does not mean not resharing others and no restriction on Retweeting
      Hope that helps Thanks for stopping by!

  6. Great information. I usually share and post on most links. I enter contests and feel I sometimes post too much. But I enjoy keeping up with my friends and sharing interesting information. Thanks for sharing.

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