Blogger Tools Archives - Page 3 of 8

January 23, 2020March 19, 2021

Is Content Important for Lead Conversion?

You are a dentist, and you’re good at your job. You probably also love having your own dental practice. You want your practice to grow, and you want potential dental customers to always find their way to your door.

There are many ways to get people into the dentist’s chair. You could use traditional advertising, such as television, radio, signs, flyers, billboards, and mailings. There is nothing wrong with these methods, and they have worked in the past. However, many of today’s dental customers find services online.

Potential dental customers will likely use their phones or computer to perform a quick search for a local dentist. They will find one nearby, check the reviews, glance at the website, and make a call. That’s how the majority of dentists are found these days.

What does that mean for you and your business? It means that you must have an online presence in order to get customers to your chair.

Creating a Website

Does that mean you simply need to create a website, slap some content on it, and call it a day? No, that’s not likely going to work for you. If you want to show up in a Google search or in the maps rankings, you will have to put in a little more effort than that. More than likely, you will actually have to use some dentist SEO strategies to get your website to rank.

The Role of Content in Getting a Website to Rank

Content is the writing that appears on your website and landing pages. This content is important in getting your website to rank and in getting your site visitors to convert into actual customers.

First, the content will need to be optimized to ensure that search engines understand what your website is all about.

You don’t want searchers who are looking for dental information to find your site. You want searchers who are looking for a dentist to find your site. Better still, you want to make sure that only people who live near your dental practice are finding your site. That’s because these are the people who will be most likely to use your services.

For this reason, your content will need to be optimized accordingly.

Consider Flyers
A good distributor will know how to properly give your leaflets and flyers to the target audience. In the end, good distribution is the hardest part of the leaflet promotional campaign!

Getting Your Content to Convert

Okay, great. Now you are appearing in search results like you want to, but people are landing on your web pages and then leaving! What are you doing wrong? Your content is not converting your visitors into leads. Maybe you aren’t selling them your services. Maybe the content doesn’t explain what kind of dentist you are.

If someone is looking for a filling but you don’t provide fillings, you want your content to explain that. It should have a list of services you provide, for instance. If you don’t say that you provide fillings, some visitors might leave your site because they’re unsure if you can help them. They want to be sure that you can help them before they pick up the phone and call you.

Web content is imperative to converting leads, so make sure yours is working for you.
[…]
Blogging Series
How to Reach Your Financial Goals as a Blogger

This post may contain automatically and manually added affiliate links,
which means I might receive a small commission if you make a purchase using a link at no extra cost to you.

November 18, 2019February 17, 2021

As A Blogger Express Yourself: The Market Is Never Too Saturated

Turning your hobby into a career can be one of the most enriching experiences ever. Who wouldn’t want to make money off of their passion? Unfortunately, many of us give up before we even try. It feels like everyone is doing what you’re doing, and there’s no room for you to prosper.

What if we told you that you don’t have to throw away your dreams just because you weren’t the first person to come up with it. Other bloggers inspired you, so why would you deprive yourself of inspiring others yourself?

Sure, entering a market that has so many competitors can be discouraging, but there’s no actual reason to stop there. Go to a store, and look at any aisle – like toothpaste, for example.

There, you’ll find DOZENS of different brands, all providing the same product. How are they able to compete with each other? Simple, they made room for themselves. There is still a way to succeed in doing what you love the most, no matter how many competitors there are in the market.

Change Your Mindset

When you see that your niche is over-saturated, are you telling yourself that because you want to stand out, or are you making an excuse? It’s easy to shift the blame on something that you have no control over, but what can you do about it on your end?

Have you thought of a strategy or something that will help you make yours better? Think about what you can to make it work in your favor, and forget what everyone else is doing, regardless of whether they’re doing the same thing as you (or better).

Differentiate Your Blog

According to Brain Box Labs, business owners understand the role of a well-designed website. Instead of using the same aesthetic as someone else, invest in having yours as personalized as possible. Just because you’re in the same niche, doesn’t mean you have to use the same style.

Also, the reason why there are hundreds of different blogs in the same niche is that no two are the same. Every time a new car or clothing line is released, it always aims to have a little something different than the rest. Help yours stand out by giving it a personal touch.

Here’s an example of an over-saturated niche; let’s say you have a travel blog. At this point, everyone and their mamas have a travel blog – the search engines are jammed up with them. To add your unique flair to mix, think of other interests that are paired with your trips.

Pair the reason why you travel or other hobbies with your current niche. If you are a yoga lover, you can attend yoga classes from around the world. Or, if you are a beer lover, you can document the different kinds along your journey. Pick something apart from your main niche, and give it an intriguing twist.

Look for Opportunities Everywhere

With change comes more opportunity to give yourself an edge over already established blogs. If the market you are in is saturated, it means there’s a high demand for it. It’s a matter of being the one to dare to think outside of the box.

Plus, if you’re starting, you have more leeway to figure out how your audience responds to your content without the risk of losing traffic. A lot of times, other bloggers may be missing out because they’re too afraid of breaking out of the mold they have created within their website.

Look at what your favorite bloggers do, take note of what you most enjoy about them, and what you wish they could change. Your blog is a summary of all the things that you enjoy, but a new and improved version of it. This project is yours to sculpt into how you think it should be done.

Celebrate What Makes You, You

No matter how crowded your industry is, you can find your place in it. Offer your genuine perspective or something you wish you could have seen more in your field. By being un-apologetically you, you can carve a niche in an already saturated market. Audiences love authenticity, and your creativity and passions will express yours. Besides, who else is better at being you than you?
[…]
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This post may contain automatically and manually added affiliate links, which means I might receive a small commission if you make a purchase using a link at no extra cost to you.

September 3, 2019

Effective Ways To Make Email Marketing And Instagram Work Together

In 2019, if you want to stay in the race and as competitive as the other in similar trade as of yours, you will need to strengthen your marketing strategy. This you can do in several different ways but when it comes to digital marketing there is no better way than making Instagram and email marketing work perfectly well in tandem.

Yes, you read it right: it is ‘email marketing.’ No matter how strongly you believe that emails and email marketing are obsolete given this day and age where Instagram, WhatsApp, and others have made communication short, sweet, simple and fast. Even then there is no way in which you can ignore the usefulness and impact of emails in this modern world.

In this modern world, it is required by all your marketing channels to work together in perfect harmony so that it helps you to achieve your goals. A lot is said about that as every marketing channel is, after all, a part of your marketing tactic that will help you to in formulating a greater and more effective strategy.

The tips and tricks

However, if you want to succeed in this type of marketing, you will need to know the tips and tricks to leverage each channel. For this you will need to know:

What a particular channel does the best
What are its strengths and
What is the best possible way it can help you to reach your business and marketing goals?

Therefore, if you want to make the best use of any marketing channel most effectively, you will first need to know how you can use that channel most precisely and properly. This will include knowing what works well for each particular medium.

This is an important aspect as social media is not a great place for direct sales, of course with some exceptions.
It is also not good for the bottom of the funnel conversions or the end of a consumer journey or any other terminology you may choose to use.

However and fortunately, social media platforms can be connected with each other to achieve the best results.

All you have to do is identify the strengths of each social media channel that will certainly vary from one social media channel to another. In addition to that, you will need to know how best you can use them to your advantage to win more real Instagram likes.

About social media

If you want to use email marketing integrating it with the social media you will then first have what they are good at individually and then compare the two.

Social media, in fact, is good at building:

Brand recognition
Brand loyalty and

It is also very helpful for driving more organic traffic back to your website which will, in turn, help you to increase the conversion opportunities.

However, the trickiest part of social media is that there is no need for you to control who visits your posts and views your messages. This is because whether it is Facebook, Twitter or Instagram, each of them will have a dedicated algorithm. This algorithm will restrict the organic reach of your posts.

At this juncture, it is crucial to remember that all these social media platforms are typically publicly related companies and their primary business is advertising. That means they will be more than happy to allow you to pay for getting your message out. However, that does not mean that they will make it easier for you to spread your message more organically.

About email marketing

On the other hand, email marketing has a big difference when it is compared with any other forms of business marketing. In this mode of marketing, it is you who will control practically everything, well almost. You will need to understand how to use it which at times may go over and beyond the understanding of how to use the platform of your email service provider.

However, there is a significant similarity between Instagram posts and email marketing. Your social media and Instagram posts must be written in such a way that it generates more engagement. Similarly, your emails, especially the subject lines and body copy must be written in such a way that it encourages more opens and clicking links.

This means that email marketing is good at:

Building stronger relationships with customers
Delivering more targeted and tailored messages
Retaining customers
Converting visitors into subscribers and subscribers into customers and
Delivering all upsell opportunities.

Email is, in fact, a great medium that will ensure that you have the best bottom of the funnel activities. It will help you to get more and more customers to your sales page.

However, there is one specific thing that you should remember which is email is the most favored mode among the consumers to receive offers, promotions or to receive transactional as well as business information and communications.

Ideally speaking, you should make the best use of emails as this is where the people expect to receive sales messages and offers the most. Therefore, be wise to use it to its fullest potential.

Making it work together

Now, the natural question that may arise in your mind is, if both have their characteristics strengths and weaknesses and marketers use then for different purposes, then how come you can use both email and social media for your marketing purposes and make them work together. The answer is easy.

You will have to treat them as complements because one is good while the other is weak. Therefore, you will need to use each channel in the best possible way separately to build the other and then establish a cross-promotion. There are different ways in which you can cross-promote your channels such as:

Using organic social posts
Paid social ads
Promoting your lead magnets
Increasing your subscriber list and
Using a specific social media app.

And if you are not comfortable setting up advertising on Instagram yourself, Instagram advertising agencies you can hire to do the work for you and boost your brand awareness and a serious boost in revenue.

All it needs is a little bit of effort, understanding, research and proper planning to achieve your desired results.
Related Blogging Tools:
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This post may contain affiliate links, which means I might receive a small commission if you make a purchase using a link.

August 19, 2019

How to Add the Power of Instagram to Your WordPress Website without Knowing Coding

With a monthly active user base of 1 billion-plus, Instagram has become a force to reckon within social media marketing. Apart from the huge number of followers, it also boasts of the best engagement rate among all social media networks. Due to this wonderful coming together of volume and performance, Instagram has become a social media channel of preference by virtually all businesses, big and small. Even though most businesses have scrambled to get aboard the Instagram train, a relatively smaller number has integrated their Instagram accounts with their existing websites not realizing that the integration can be done very easily and painlessly.

Top Benefits of Integrating Instagram with Your WordPress Website

Given that about 80% of Instagram followers routinely follow at least one business and that the follower base is largely young and affluent, it makes perfect marketing sense for businesses to reach out to this huge audience. When you have a vibrant presence on Instagram, it is a real pity not to use that opportunity to generate more traffic for your WordPress business website. According to https://curator.io, perhaps the biggest benefit of embedding Instagram feed into the website is the creation of a seamless experience between the two for the user.

By incorporating an Instagram feed on your website, you can extend the same high levels of engagement and excitement surrounding your brand on Instagram to the website. Potential customers will be attracted to the Instagram feed and not only spend more time on your website increasing the chances of sales conversion but also be encouraged to follow you directly on your Instagram account and engage with you. Instagram marketers that you can engage to get Instagram likes and followers also recommend Instagram feed integration as a primary tool to boost website traffic. The foremost benefit of adding an Instagram feed to your website is that it increases the exposure of your brand. The other fallout of a closer interaction with the brand on the website or the Instagram account is that they come to know and trust the brand better. This is the reason why businesses need to continuously update the feed by refreshing the contents on Instagram to demonstrate how the company and the brand is innovative, relevant, and positioned to respond to changing customer needs.

Methods of Embedding Instagram Feed to Your WordPress Website

While it is extremely simple to embed individual photos or videos posted on Instagram to your website, the process of embedding the entire feed can be somewhat complicated. The simplest way of achieving this is to use a plug-in made for this express purpose; you can find any number of free and paid WordPress Instagram plugins that can be used easily. Most business owners prefer to embed the Instagram feed into the WordPress website with the help of handy Instagram WordPress plugins. Some of the most popular plugins are:

Feed Them Social: This plug-in stands out in the crowd of Instagram WordPress plugins simply because apart from being able to integrate feed from Instagram, it is equally at home embedding feed from other popular social media platforms like Facebook, Twitter, Pinterest, and YouTube. You can also add a button to your website that will let visitors view your full Instagram photo gallery from the site itself. The plug-in allows you the flexibility of adjusting the feed width and image spacing, as well as the number of columns, through an intuitive interface, and is quite easy to set up. You can use the free base version; however, if you want advanced features like infinite scrolling and a video popup display, you should choose the premium version.

Custom Instagram Feed: This Instagram WordPress plug-in has also become extremely popular because of its ability to give close to total control over the way your website displays your Instagram feed. You can include a follow button as well as arrange the sequence of the photos, set a color for the gallery background, and much more. One of the most outstanding features of this versatile plug-in is that you can integrate feeds from multiple Instagram accounts. This is especially helpful for businesses that may have separate Instagram accounts for different brands or product ranges or even different aspects of the business but want to bring them all together in a combined feed to showcase them on the company website. While you can use the free version for most of your needs, the premium version lets you add other features like captions, videos, and lightboxes in addition to several sharing facilities to your feed.

Enjoy Instagram Feed: Even though this plug-in looks to be a surprise entry in the recommendation list because it does not have as many features as the others; it deserves a special mention due to its extreme ease of implementation and customization. You get access to a large variety of transition effects for your feed and also the ability to add Instagram photos to the website sidebar. The plug-in also allows you to easily adjust the transition speeds and the interval rate of the carousel feeds. The free version should be good enough but the premium version gives a lot many more features including album and badge view layouts, video visualization capabilities, and the facility to add custom shortcodes.

In case, you find that your specific needs are not being addressed by a plug-in, you can avail of a third-party service like IFTTT that gives you the ability to create many interlinked conditional statements that are designed to initiate actions as and when triggers are encountered. Typically, you can create a recipe of pre-configured triggers to automatically transform your photos posted on Instagram into useful WordPress blog posts. Although an automated process, the IFTTT method is not the same as using an Instagram WordPress plug-in but still can be used very effectively to showcase your Instagram posts on your business website.

Conclusion

If you want to leverage the power of Instagram to attract more organic traffic to your website as well as build customer engagement and boost conversion, you must integrate your Instagram account with your business website. Instagram integration with WordPress is a very effective method of keeping the website fresh.
[…]
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This post may contain affiliate links and I might receive compensation if you make a purchase after clicking on a link.