5 Reasons To Start Your Blog On The WordPress Platform

When it comes to website platforms, WordPress is the most popular content management system (CMS) on the internet. In fact, over 25% of active websites online are powered by WordPress. Bloggers need a platform that allows them to focus on content, marketing and building relationships. You should be able to do all of this without advanced technical knowledge or expertise. More so, it should be easy to set up and get going. If you are thinking about picking a platform for your blog, considers these reasons to use WordPress for its backend.

An Open Source Platform

Probably the best reason to use WordPress, it’s completely free. WordPress is an open-source platform which means you don’t have to pay any licensing fees to use it. You can customize and tweak it as you see fit without having to get approval. When it comes to running your website, your main website platform is only limited by your imagination. With proprietary software, you might get roped into paying for upgrades, updates or annual royalties. With WordPress, there are no hidden charges or liabilities for licensing agreements. Of course, the free nature of WordPress makes it even easier to get started and run over the long term.

Total Flexibility For Your Blog

Next, WordPress offers a wide range of flexibility. The framework is written so you can customize almost anything you want to serve your niche. Still, beginners always ask about platform limitations. With the number of plugins, themes and applications that integrate with WordPress, you can do nearly everything possible with other CMS platforms. WordPress can be converted into an eCommerce store, membership website or user forum down the road. When starting out a blog, it’s nice to know that you have the complete flexibility to do whatever you desire in the future. This is one of the most versatile platforms available.

WordPress Offers Security Protection

Importantly, WordPress takes your blog’s security seriously. Since millions of websites around the globe use WordPress, the platform is constantly under attack of hackers and spammers. However, since the developers of WordPress are so committed to security, they regularly release updates to keep your website secure. Furthermore, WordPress has many plugins that you can install to further protect your website from cyberattacks and hacking attempts. If you configure the platform correctly, WordPress can have a strong protective front for your blog’s security.

High-Performance Hosting

To improve your visitor experience, WordPress can be optimized at the server level. Many hosting providers like DreamHost.com have included their own WordPress hosting plans to optimize for speed, security and reliability. With server-level caching, there is a noticeable difference in page load times. When you choose WordPress to power your blog and combine it with WordPress specific hosting, the result is top-notch performance. Especially as you grow your website in the future, WordPress is a great option because you can find a hosting package dedicated to the performance of your platform.

WordPress Boosts SEO Visibility

Adding content to your blog, WordPress can help search engines find and index your content. Of course, you would like to attract as many free organic visitors from Google, Bing and other search engines. By default, WordPress includes user-friendly permalinks, categories, and tags. Moreover, you can set your blog to allow search engines to crawl and index the site. Then, using some of the most popular WordPress plugins, it is easy to make your website SEO friendly without having to be an expert. The plugins allow you to set up meta titles and descriptions as well as the critical site map. With some simple configurations and stellar content from your daily blogging activities, your website will be ready to attract thousands of visitors from the popular search engines.

To improve your visitor experience, WordPress can be optimized at the server level. Many hosting providers like DreamHost.com have included their own WordPress hosting plans to optimize for speed, security, and reliability. 

If you are starting a blog, there are several reasons to install WordPress for the backend. It’s hard to compete with a free, open-source platform that is used by small websites and enterprise news outlets. It gives you absolute flexibility to customize the platform to your unique needs now and in the future. Furthermore, WordPress has all of the security tools and updates to keep your site safe from intruders. Its performance can be also be improved by hosting it on a WordPress specific hosting package. With everything set up, you can create a great user experience with fast load times and attract visitors from the search engines too. Undoubtedly, these are some great reasons why others are using WordPress. Of course, you could consider starting a blog on this platform too.

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Improve User Engagement with The Perfect Combination of Web Design and Instagram

Instagram is a social media platform that has over 700 million users, and its numbers are increasing day by day. This means if you wish to reach out to these 700 million registered users with your products, ensure that you incorporate the right website design into Instagram for success. Many entrepreneurs ignore this vital aspect of their business, and this is why they lose out in the long run to their competitors who are wiser and smarter.

Improve-User-Engagement-with-The-Perfect-Combination-of-Web-Design-&-InstagramBring in progress and business success

Web design and Instagram should be blended well for business success and progress. The visitors that come to your Instagram page should not feel lost. The navigation must be simple so that they are able t0 get the products they want at a glance. The resolution and the placement of images should be good. You must ensure the photos and the posts are placed in the right way with attractive captions to grab the attention of the audience. Visitors have no time anymore. They know there are several options available online and this is why it is you that should be prudent so that they keep on coming back to your page, not for browsing but buying! If you need more advice in regards to web design and what can help benefit your website, why not speak with an agency at Web Design Rugby.

Use design elements to the optimal levels

You should check the design elements and ensure they are used to the optimal levels. To attract followers for Instagram, ensure that your website has sufficient space that is vacant. You should avoid clutter and should not have excessive images and content lying about. The impression that you must give out to your targeted audience is that you are designing the page for the sake of design and not just for placing images and graphics in the way you want. If you make your website crowded with images and clutter, you will not have visitors spending time on your website at all. This means to ensure that your web designer does not show off his or her capabilities or else the visitor may not like the website and never return.

Focus on a strategy for Instagram web design success

This means when you are focusing on Instagram and web design, it is essential for you to ensure that your website does not have any distractions for the visitor to leave. User engagement increases only when there is flexibility and appeal on your Instagram page and business website. Those business owners that opt for innovative design get a competitive edge in the market as users are looking for something different and unique. To stay abreast in the market competition, it is crucial for you to keep the website design smooth and fluid. The images and the posts should be relevant to one another. Improve-User-Engagement-with-The-Perfect-Combination-of-Web-Design-Instagram

Devising a good Instagram and website design strategy largely helps you to elevate the success of your business. Hire designers that have experience when it comes to Instagram and website design. These professionals will work on innovative designs so that your Instagram followers will become loyal customers and share your business via word-of-mouth with their friends and relatives!

Author Bio: Glen Paul is a social media manager with experience in website design in the USA. He says that the right web design strategy helps you to increase followers for Instagram and bring in business success!

The Ultimate Guide to Managing an Instagram Account for a Fashion Brand

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The Ultimate Guide to Managing an Instagram Account for a Fashion Brand

Managing an Instagram account for a fashion brand

The-ultimate-guide-to-manage-your-Instagram-account-for-a-Fashion-BrandConsidering the activities as of taking the best photos, editing images, creating catchy captions, following back your prospects, commenting and responding everything takes much time when you manage an Instagram account. When it comes to maintaining an account for your fashion business, for which Instagram is the best place to be, things become more complicated and time-consuming. 

One option to save time is to automate your Instagram postings, but if you want to be more efficient and one-to-one with a personal approach, you need always to go human and work with a perfect schedule to get things done in the desired manner. One thing the majority of the leading fashion stores is to manage their Instagram account as a team. Let’s review the benefits of it.

  1. Saving time

Business owners know why time is money. They are always looking out for the best resources to make use of their precious commodity in a time-critical manner. It makes sense if you enlist a group of your colleagues in managing an Instagram account. Working as a team will surely save time and also increase overall productivity. You can find a fine example of an Instagram account managed by a team as @jannaconner, which is LA-based jewelry and fashion house. 

Managing an Instagram account all by your own may take an hour or two on a daily basis to create and post Instagram posts and respond to customer engagement, whereas dividing it between a few people will save yourself a lot of time, which you can reinvest efficiently to enhance your online reach further and get more Instagram followers. You can even schedule Instagram Stories to make it more convenient as you would with any social media. You could also buy Instagram story views to stay ahead of the race.

    1. Focus on core strengths

If you have a team, you get a mix of expertise to be utilized collectively. Some people may be good at developing catchy content, whereas some others can find out gorgeous photos etc. Some may be strategists where some others are hardcore doers. So, you would need to learn how to get more Instagram, with great followers the collective strength of the team always surpasses the individual strengths and you ultimately get the best of all worlds to run successful Instagram promotional campaigns.

  1. Manage your community well

As you post on Instagram, one should also respond to the Instagram comments and the queries. As it is again a time-consuming affair, most of the marketers fail to do it on a timely basis, and this ultimately ends up failing to build a loyal community consistently. If someone is taking time to mention you, congratulate, or compliment you in any way, it is essential to acknowledge. A team following and managing the community makes it much easier and quicker.

  1. Collection of user-generated content

When it comes to fashion, the frequency of posting is larger, and most of the successful businesses in this niche posted close to two to three times per day. This means you have to prepare about 15 to 21 images on a weekly basis just for your Instagram campaigns. This is much effort, which should be shared.

As Instagram is proving out to be the most popular and effective channel day by day, it becomes increasingly important for a marketer to take extra care to manage an Instagram account. A team makes it possible and more efficient regarding creating workflows and also ensure the most inspirational and strategic approach to marketing. 

Here are 4 steps to take on how to become an Instagram influencer:
•Be sure you are on top other trends and changes
•Be a guest and contribute
•You will need to create new and relevant content
•Be sure to engage with other Instagram accounts to become an Instagram influencer

Author bio: Wendy Walsh used to write blogs and web content to support digital marketing campaigns of many major brands in various industries. He has a large number of Instagram followers for his technology-specific social media profiles.

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