The Ultimate Guide to Managing an Instagram Account for a Fashion Brand

Managing an Instagram account for a fashion brand

The-ultimate-guide-to-manage-your-Instagram-account-for-a-Fashion-BrandConsidering the activities as of taking the best photos, editing images, creating catchy captions, following back your prospects, commenting and responding everything takes much time when you manage an Instagram account. When it comes to maintaining an account for your fashion business, for which Instagram is the best place to be, things become more complicated and time-consuming. 

One option to save time is to automate your Instagram postings, but if you want to be more efficient and one-to-one with a personal approach, you need always to go human and work with a perfect schedule to get things done in the desired manner. One thing the majority of the leading fashion stores is to manage their Instagram account as a team. Let’s review the benefits of it.

  1. Saving time

Business owners know why time is money. They are always looking out for the best resources to make use of their precious commodity in a time-critical manner. It makes sense if you enlist a group of your colleagues in managing an Instagram account. Working as a team will surely save time and also increase overall productivity. You can find a fine example of an Instagram account managed by a team as @jannaconner, which is LA-based jewelry and fashion house. 

Managing an Instagram account all by your own may take an hour or two on a daily basis to create and post Instagram posts and respond to customer engagement, whereas dividing it between a few people will save yourself a lot of time, which you can reinvest efficiently to enhance your online reach further and get more Instagram followers. You can even schedule Instagram Stories to make it more convenient as you would with any social media. You could also buy Instagram story views to stay ahead of the race.

    1. Focus on core strengths

If you have a team, you get a mix of expertise to be utilized collectively. Some people may be good at developing catchy content, whereas some others can find out gorgeous photos etc. Some may be strategists where some others are hardcore doers. So, you would need to learn how to get more Instagram, with great followers the collective strength of the team always surpasses the individual strengths and you ultimately get the best of all worlds to run successful Instagram promotional campaigns.

  1. Manage your community well

As you post on Instagram, one should also respond to the Instagram comments and the queries. As it is again a time-consuming affair, most of the marketers fail to do it on a timely basis, and this ultimately ends up failing to build a loyal community consistently. If someone is taking time to mention you, congratulate, or compliment you in any way, it is essential to acknowledge. A team following and managing the community makes it much easier and quicker.

  1. Collection of user-generated content

When it comes to fashion, the frequency of posting is larger, and most of the successful businesses in this niche posted close to two to three times per day. This means you have to prepare about 15 to 21 images on a weekly basis just for your Instagram campaigns. This is much effort, which should be shared.

As Instagram is proving out to be the most popular and effective channel day by day, it becomes increasingly important for a marketer to take extra care to manage an Instagram account. A team makes it possible and more efficient regarding creating workflows and also ensure the most inspirational and strategic approach to marketing. 

Here are 4 steps to take on how to become an Instagram influencer:
•Be sure you are on top other trends and changes
•Be a guest and contribute
•You will need to create new and relevant content
•Be sure to engage with other Instagram accounts to become an Instagram influencer

Author bio: Wendy Walsh used to write blogs and web content to support digital marketing campaigns of many major brands in various industries. He has a large number of Instagram followers for his technology-specific social media profiles.

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4 WordPress Themes To Make Your Fashion Blog Stylish in 2018

4 Design Trends to Make Your WordPress Fashion Blog Stylish in 2018

A fashion blog must not only report on the trends in fashion but also adhere to the latest trends in web design. WordPress gives you a lot of flexibility in personalizing your blog. So, you only need to make the right kinds of changes to have your pages stand out for their beautiful style.

 4 Must-Follow Web Design Trends for a WordPress Fashion Blog 

Adriana Fashion Blog Theme For WordPress
Example from Themeforest

1.     Go bold with colors in minimalistic designs

Minimalistic design is still trending, so it’s a great choice for a fashion blog. In fact, it will serve as a great background for fashion pictures that must be the centerpieces of your pages. To make this design truly stylish today, you’ll need to use out-of-the-ordinary color combos. For example, try lime-green and violet or orange and sky-blue.

You can also use more than 2-3 colors and still have a pretty minimalistic look. Check out how LUSH does it and get inspired.

Lolipop Fashion Blog Theme For WordPress
Example From Themeforest

2.     Use Gutenberg for visual content editing

If you start a fashion blog with WordPress today, you can’t miss Gutenberg. It’s a new editor developed for WordPress 5.0, which is filled with amazing visual content editing features. In essence, Gutenberg is a rather simple visual editor that enables you to customize all content that was previously ‘immovable’ without some advanced coding.

If you’ve used WordPress before, you’ll know how hard or outright impossible it was to edit any element except for text. Gutenberg changes all that, and it’s so simple you don’t need any advanced coding knowledge to use.

Victoria Fashion Blog Theme with woocommerce For WordPress
Example from Themeforest

3.     Add ‘handmade’ graphic elements

Being unique is as stylish as ever, and even more so when designing a WordPress fashion blog. Hand-drawn graphics and fonts are especially popular this year. This fits in nicely with the overall trend for original typography. And you can’t get more original than using a unique heading hand-drawn by a professional artist with your blog in mind. You can see some examples of this style at Elegant Seagulls and Pow.

Note that when you choose to go with the hand-drawn approach, it makes sense to develop a specific style of graphics or a unique character to ‘represent’ your blog. This will give you ‘brand identity’ even if you don’t have an actual brand. For a fashion blog, in particular, you can create a character who will feature in short comics that can be further developed into memes. This kind of ‘branching out’ will be a great marketing boost for your blog. Check out the Nemi comic strip for inspiration.

4.     Use subtle animations

Today it’s cool to ‘bring websites to life’. However, using videos is both expensive and makes your website load longer, which loses you traffic in spades. The solution is animations, especially subtle ones. They also fit perfectly with the minimalistic design trending today. Take a look at the Omnisense website to see how this works.

Cinematographs are another popular kind of animations. Basically, they are photographs with moving elements that create the illusion of a full-fledged video. However, they are much ‘lighter’ for your website. A great example is Watering Hole.

When making a WordPress fashion blog today, keep these trends in mind, but don’t let them limit your own creativity. After all, the main design requirement of a great website is to make it beautiful.

Related:
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Guide to Create Instagrammable and Inspirational Workspace

Guide to Create Instagrammable & Inspirational Workspace

A traditional office often comes in the form of a stale and uninspiring cubicle that terrifies people. It’s far from a bustling hub of productivity, a place that stimulates you to be at your best. On the other hand, we see innovative, state-of-the-art offices that capture the imagination and inspire awe on social media.

Well, I think it’s high time to ditch the obsolete business thinking and tap into the future of workspaces, which is already upon us. It could be that your office doesn’t need a complete overhaul, just some revamping. In any event, don’t miss your chance to foster an atmosphere of bustling productivity and ignite passion within people.

Staples of productivity Staples of productivity

First of all, you have to keep a close eye on all those distractions that could stifle productivity. Apart from high levels of white noise and murmur, one of the major productivity inhibitors is inappropriate furniture.

Note that ergonomic furniture is more than a fad. In fact, it’s an absolute must as it alleviates problems like back pain and preserves the long-term health of people who spend a crazy amount of time sitting. Therefore, don’t skimp on chairs and tables. You can also check out the standing desks that help workers steer away from the detrimental effects of a sedentary work life.

Next, you need to increase storage capacity in order to improve functionality. Keep unsightly clutter and mess at bay. Workstations should be equipped with desktop organizers and filing cabinets. Make use of vertical surfaces by mounting a board wall planner, built-in storage, and open shelving. See if you can integrate versatile storage in the form of modular and mobile solutions.

Invite the outdoors in Invite the outdoors in

Furthermore, turn your attention to boosting visual bliss. Don’t lose sight of features that enable workers to relax. Lounge furniture is immensely popular across the business sector, acting as a centerpiece of designated chill-out zones. There, workers can unwind, but also capture some selfies for Instagram. So, you should definitely consider creating a relaxing oasis in your offices.

Give workers a clear view of the outside and let the sunlight in. The great outdoors are the most serene and calming piece of artwork there is. Besides, natural light has a rejuvenating effect and it also highlights your design and décor solutions nicely. I have seen many stunning offices with skylights that invite a flood of light inside and infuse every inch of space with shimmering charm.

In case your workspace doesn’t get much sunlight, figure out the best way to illuminate it with artificial fittings. The technology has evolved light years away from typical fluorescents, so explore dimmable, color-changing, smart, and LED bulbs. Also, remember that mobile solutions like lamps are always a welcome addition.

Brave new looks Brave new looks

Look beyond generic artwork and quotes. Let décor reflect your brand and tell a unique story. Spruce up the space, but refrain from creating overwhelming visual noise and splashing bright color all over the place. It is a good idea to pick a light, subdued color for walls and boost visual appeal and interest with smart accents and details. A combo that always does the trick is bright and white.

Once you have this kind of backdrop, you can unleash your inner designer and deliver personalized and unique touches with colors, patterns, and textures.  I would recommend breathing new life into your office by adding more greenery. Potted plants filter the air and double as décor and if you want your employees to feel a real embrace of nature, introduce a living wall: It will be a favorite go-to place when people need to rest their eyes from screen exposure.

Aforementioned ideas will help you present Instagram-worthy offices that speak volumes about your company’s philosophy and identity.

Shape up or ship out Shape up or ship out

In the light of advances in the field of modern office design, you can put an end to the kind of dull work environment that only stresses and wears people out. It’s already less than ideal that people have to spend long hours with their eyes glued to the screen, so make a positive change happen.

Give your space a fresh new look, one fit for people’s Instagram feeds. Improve the aesthetics and functionality of the office in one stroke. Elevate motivation and productivity across the board and propel your company roaring towards set goals.

Related:
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