In 2019, if you want to stay in the race and as competitive as the other in similar trade as of yours, you will need to strengthen your marketing strategy. This you can do in several different ways but when it comes to digital marketing there is no better way than making Instagram and email marketing work perfectly well in tandem.
Yes, you read it right: it is ‘email marketing.’ No matter how strongly you believe that emails and email marketing are obsolete given this day and age where Instagram, WhatsApp, and others have made communication short, sweet, simple and fast. Even then there is no way in which you can ignore the usefulness and impact of emails in this modern world.
In this modern world, it is required by all your marketing channels to work together in perfect harmony so that it helps you to achieve your goals. A lot is said about that as every marketing channel is, after all, a part of your marketing tactic that will help you to in formulating a greater and more effective strategy.
The tips and tricks
However, if you want to succeed in this type of marketing, you will need to know the tips and tricks to leverage each channel. For this you will need to know:
- What a particular channel does the best
- What are its strengths and
- What is the best possible way it can help you to reach your business and marketing goals?
Therefore, if you want to make the best use of any marketing channel most effectively, you will first need to know how you can use that channel most precisely and properly. This will include knowing what works well for each particular medium.
- This is an important aspect as social media is not a great place for direct sales, of course with some exceptions.
- It is also not good for the bottom of the funnel conversions or the end of a consumer journey or any other terminology you may choose to use.
However and fortunately, social media platforms can be connected with each other to achieve the best results.
All you have to do is identify the strengths of each social media channel that will certainly vary from one social media channel to another. In addition to that, you will need to know how best you can use them to your advantage to win more real Instagram likes.
About social media
If you want to use email marketing integrating it with the social media you will then first have what they are good at individually and then compare the two.
Social media, in fact, is good at building:
- Brand recognition
- Brand loyalty and
It is also very helpful for driving more organic traffic back to your website which will, in turn, help you to increase the conversion opportunities.
However, the trickiest part of social media is that there is no need for you to control who visits your posts and views your messages. This is because whether it is Facebook, Twitter or Instagram, each of them will have a dedicated algorithm. This algorithm will restrict the organic reach of your posts.
At this juncture, it is crucial to remember that all these social media platforms are typically publicly related companies and their primary business is advertising. That means they will be more than happy to allow you to pay for getting your message out. However, that does not mean that they will make it easier for you to spread your message more organically.
About email marketing
On the other hand, email marketing has a big difference when it is compared with any other forms of business marketing. In this mode of marketing, it is you who will control practically everything, well almost. You will need to understand how to use it which at times may go over and beyond the understanding of how to use the platform of your email service provider.
However, there is a significant similarity between Instagram posts and email marketing. Your social media and Instagram posts must be written in such a way that it generates more engagement. Similarly, your emails, especially the subject lines and body copy must be written in such a way that it encourages more opens and clicking links.
This means that email marketing is good at:
- Building stronger relationships with customers
- Delivering more targeted and tailored messages
- Retaining customers
- Converting visitors into subscribers and subscribers into customers and
- Delivering all upsell opportunities.
Email is, in fact, a great medium that will ensure that you have the best bottom of the funnel activities. It will help you to get more and more customers to your sales page.
However, there is one specific thing that you should remember which is email is the most favored mode among the consumers to receive offers, promotions or to receive transactional as well as business information and communications.
Ideally speaking, you should make the best use of emails as this is where the people expect to receive sales messages and offers the most. Therefore, be wise to use it to its fullest potential.
Making it work together
Now, the natural question that may arise in your mind is, if both have their characteristics strengths and weaknesses and marketers use then for different purposes, then how come you can use both email and social media for your marketing purposes and make them work together. The answer is easy.
You will have to treat them as complements because one is good while the other is weak. Therefore, you will need to use each channel in the best possible way separately to build the other and then establish a cross-promotion. There are different ways in which you can cross-promote your channels such as:
- Using organic social posts
- Paid social ads
- Promoting your lead magnets
- Increasing your subscriber list and
- Using a specific social media app.
And if you are not comfortable setting up advertising on Instagram yourself, Instagram advertising agencies you can hire to do the work for you and boost your brand awareness and a serious boost in revenue.
All it needs is a little bit of effort, understanding, research and proper planning to achieve your desired results.
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