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This graphic will show “how often you should share on
social media, Pinterest, Facebook, Twitter and even on a blog”.
Best practices for when to post on social media
To recap what you see in the infographic here at Buffer and over at Sumall, I’ve placed each of the best practices for social media posting frequency below. Twitter – 3 times per day, or more
Engagement decreases slightly after the third tweet.
Facebook – 2 times per day, at most
2x per day is the level before likes & comments begin to drop off dramatically.
LinkedIn – 1 time per day
20 posts per month (1x per weekday) allows you to reach 60 percent of your audience
Google+ – 3 times per day, at most
The more often you post, the more activity you’ll get. Users have found a positive correlation between frequency and engagement. When posting frequency wanes, some have experienced drops in traffic up to 50%.
Pinterest – 5x per day, or more
The top brands on Pinterest have experienced steady growth – and in some cases rapid or sensational growth! – by adopting a multiple-times-per-day posting strategy.
Instagram – 1.5 times per day, or more
Major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting.
Blog – 2x per week
Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.
Key research for how often to post to social media
The above best practices are super clear and simple if you’re interested in getting started with a frequency framework for your social sharing. As with all research-backed best practices, I’d encourage you to use these as a starting point for your own tests to see what’s best. Your individual scenario may call for more or less than what’s recommended.
Also, I know many are interested in where these recommendations come from (we dig this type of stuff, too!). I found my information on Buffer. For more detailed info visit
Twitter – 3 times per day, or more
“Engagement decreases slightly after the third tweet”
During the summer of 2013, Social Bakers took a random sample of 11,000 tweets from top brands and found that a frequency of three tweets per day was the point where brands saw their highest engagement.
In the chart below, Total ER (total engagement rate, in blue) and Average Tweet ER (average engagement rate per tweet, in purple) meet in the sweet spot right around the third tweet.
All information here was found on Blog.bufferapp.com shared here for the purpose of learning the ins and outs of social media.
What are your practices in social media sharing, is there on platform you like over another? How often do you share posts from your blog?