#Instagramguide Archives - Oh My Heartsie Girl

August 19, 2019

How to Add the Power of Instagram to Your WordPress Website without Knowing Coding

With a monthly active user base of 1 billion-plus, Instagram has become a force to reckon within social media marketing. Apart from the huge number of followers, it also boasts of the best engagement rate among all social media networks. Due to this wonderful coming together of volume and performance, Instagram has become a social media channel of preference by virtually all businesses, big and small. Even though most businesses have scrambled to get aboard the Instagram train, a relatively smaller number has integrated their Instagram accounts with their existing websites not realizing that the integration can be done very easily and painlessly.

Top Benefits of Integrating Instagram with Your WordPress Website

Given that about 80% of Instagram followers routinely follow at least one business and that the follower base is largely young and affluent, it makes perfect marketing sense for businesses to reach out to this huge audience. When you have a vibrant presence on Instagram, it is a real pity not to use that opportunity to generate more traffic for your WordPress business website. According to https://curator.io, perhaps the biggest benefit of embedding Instagram feed into the website is the creation of a seamless experience between the two for the user.

By incorporating an Instagram feed on your website, you can extend the same high levels of engagement and excitement surrounding your brand on Instagram to the website. Potential customers will be attracted to the Instagram feed and not only spend more time on your website increasing the chances of sales conversion but also be encouraged to follow you directly on your Instagram account and engage with you. Instagram marketers that you can engage to get Instagram likes and followers also recommend Instagram feed integration as a primary tool to boost website traffic. The foremost benefit of adding an Instagram feed to your website is that it increases the exposure of your brand. The other fallout of a closer interaction with the brand on the website or the Instagram account is that they come to know and trust the brand better. This is the reason why businesses need to continuously update the feed by refreshing the contents on Instagram to demonstrate how the company and the brand is innovative, relevant, and positioned to respond to changing customer needs.

Methods of Embedding Instagram Feed to Your WordPress Website

While it is extremely simple to embed individual photos or videos posted on Instagram to your website, the process of embedding the entire feed can be somewhat complicated. The simplest way of achieving this is to use a plug-in made for this express purpose; you can find any number of free and paid WordPress Instagram plugins that can be used easily. Most business owners prefer to embed the Instagram feed into the WordPress website with the help of handy Instagram WordPress plugins. Some of the most popular plugins are:

Feed Them Social: This plug-in stands out in the crowd of Instagram WordPress plugins simply because apart from being able to integrate feed from Instagram, it is equally at home embedding feed from other popular social media platforms like Facebook, Twitter, Pinterest, and YouTube. You can also add a button to your website that will let visitors view your full Instagram photo gallery from the site itself. The plug-in allows you the flexibility of adjusting the feed width and image spacing, as well as the number of columns, through an intuitive interface, and is quite easy to set up. You can use the free base version; however, if you want advanced features like infinite scrolling and a video popup display, you should choose the premium version.

Custom Instagram Feed: This Instagram WordPress plug-in has also become extremely popular because of its ability to give close to total control over the way your website displays your Instagram feed. You can include a follow button as well as arrange the sequence of the photos, set a color for the gallery background, and much more. One of the most outstanding features of this versatile plug-in is that you can integrate feeds from multiple Instagram accounts. This is especially helpful for businesses that may have separate Instagram accounts for different brands or product ranges or even different aspects of the business but want to bring them all together in a combined feed to showcase them on the company website. While you can use the free version for most of your needs, the premium version lets you add other features like captions, videos, and lightboxes in addition to several sharing facilities to your feed.

Enjoy Instagram Feed: Even though this plug-in looks to be a surprise entry in the recommendation list because it does not have as many features as the others; it deserves a special mention due to its extreme ease of implementation and customization. You get access to a large variety of transition effects for your feed and also the ability to add Instagram photos to the website sidebar. The plug-in also allows you to easily adjust the transition speeds and the interval rate of the carousel feeds. The free version should be good enough but the premium version gives a lot many more features including album and badge view layouts, video visualization capabilities, and the facility to add custom shortcodes.

In case, you find that your specific needs are not being addressed by a plug-in, you can avail of a third-party service like IFTTT that gives you the ability to create many interlinked conditional statements that are designed to initiate actions as and when triggers are encountered. Typically, you can create a recipe of pre-configured triggers to automatically transform your photos posted on Instagram into useful WordPress blog posts. Although an automated process, the IFTTT method is not the same as using an Instagram WordPress plug-in but still can be used very effectively to showcase your Instagram posts on your business website.

Conclusion

If you want to leverage the power of Instagram to attract more organic traffic to your website as well as build customer engagement and boost conversion, you must integrate your Instagram account with your business website. Instagram integration with WordPress is a very effective method of keeping the website fresh.
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Related:
Guide to Create Instagrammable and Inspirational Workspace
The Ultimate Guide to Managing an Instagram Account for a Fashion Brand
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March 10, 2018

Improve User Engagement with The Perfect Combination of Web Design and Instagram

Instagram is a social media platform that has over 700 million users, and its numbers are increasing day by day. This means if you wish to reach out to these 700 million registered users with your products, ensure that you incorporate the right website design into Instagram for success. Many entrepreneurs ignore this vital aspect of their business, and this is why they lose out in the long run to their competitors who are wiser and smarter.

Bring in progress and business success

Web design and Instagram should be blended well for business success and progress. The visitors that come to your Instagram page should not feel lost. The navigation must be simple so that they are able t0 get the products they want at a glance. The resolution and the placement of images should be good. You must ensure the photos and the posts are placed in the right way with attractive captions to grab the attention of the audience. Visitors have no time anymore. They know there are several options available online and this is why it is you that should be prudent so that they keep on coming back to your page, not for browsing but buying! If you need more advice in regards to web design and what can help benefit your website, why not speak with an agency at Web Design Rugby.

Use design elements to the optimal levels

You should check the design elements and ensure they are used to the optimal levels. To attract followers for Instagram, ensure that your website has sufficient space that is vacant. You should avoid clutter and should not have excessive images and content lying about. The impression that you must give out to your targeted audience is that you are designing the page for the sake of design and not just for placing images and graphics in the way you want. If you make your website crowded with images and clutter, you will not have visitors spending time on your website at all. This means to ensure that your web designer does not show off his or her capabilities or else the visitor may not like the website and never return.

Focus on a strategy for Instagram web design success

This means when you are focusing on Instagram and web design, it is essential for you to ensure that your website does not have any distractions for the visitor to leave. User engagement increases only when there is flexibility and appeal on your Instagram page and business website. Those business owners that opt for innovative design get a competitive edge in the market as users are looking for something different and unique. To stay abreast in the market competition, it is crucial for you to keep the website design smooth and fluid. The images and the posts should be relevant to one another.

Devising a good Instagram and website design strategy largely helps you to elevate the success of your business. Hire designers that have experience when it comes to Instagram and website design. These professionals will work on innovative designs so that your Instagram followers will become loyal customers and share your business via word-of-mouth with their friends and relatives!

Author Bio: Glen Paul is a social media manager with experience in website design in the USA. He says that the right web design strategy helps you to increase followers for Instagram and bring in business success!

March 9, 2018September 30, 2020

The Ultimate Guide to Managing an Instagram Account for a Fashion Brand

Managing an Instagram account for a fashion brand

Considering the activities as of taking the best photos, editing images, creating catchy captions, following back your prospects, commenting and responding everything takes much time when you manage an Instagram account. When it comes to maintaining an account for your fashion business, for which Instagram is the best place to be, things become more complicated and time-consuming.

One option to save time is to automate your Instagram postings, but if you want to be more efficient and one-to-one with a personal approach, you need always to go human and work with a perfect schedule to get things done in the desired manner. One thing the majority of the leading fashion stores is to manage their Instagram account as a team. Let’s review the benefits of it.

Saving time

Business owners know why time is money. They are always looking out for the best resources to make use of their precious commodity in a time-critical manner. It makes sense if you enlist a group of your colleagues in managing an Instagram account. Working as a team will surely save time and also increase overall productivity. You can find a fine example of an Instagram account managed by a team as @jannaconner, which is LA-based jewelry and fashion house.

Managing an Instagram account all by your own may take an hour or two on a daily basis to create and post Instagram posts and respond to customer engagement, whereas dividing it between a few people will save yourself a lot of time, which you can reinvest efficiently to enhance your online reach further and get more Instagram followers. You can even schedule Instagram Stories to make it more convenient as you would with any social media. You could also buy Instagram story views to stay ahead of the race.

1. Focus on core strengths

If you have a team, you get a mix of expertise to be utilized collectively. Some people may be good at developing catchy content, whereas some others can find out gorgeous photos etc. Some may be strategists where some others are hardcore doers. So, you would need to learn how to get more Instagram, with great followers the collective strength of the team always surpasses the individual strengths and you ultimately get the best of all worlds to run successful Instagram promotional campaigns.

Manage your community well

As you post on Instagram, one should also respond to the Instagram comments and the queries. As it is again a time-consuming affair, most of the marketers fail to do it on a timely basis, and this ultimately ends up failing to build a loyal community consistently. If someone is taking time to mention you, congratulate, or compliment you in any way, it is essential to acknowledge. A team following and managing the community makes it much easier and quicker.

Collection of user-generated content

When it comes to fashion, the frequency of posting is larger, and most of the successful businesses in this niche posted close to two to three times per day. This means you have to prepare about 15 to 21 images on a weekly basis just for your Instagram campaigns. This is much effort, which should be shared.

As Instagram is proving out to be the most popular and effective channel day by day, it becomes increasingly important for a marketer to take extra care to manage an Instagram account. A team makes it possible and more efficient regarding creating workflows and also ensure the most inspirational and strategic approach to marketing.

Here are 4 steps to take on how to become an Instagram influencer:
•Be sure you are on top other trends and changes
•Be a guest and contribute
•You will need to create new and relevant content
•Be sure to engage with other Instagram accounts to become an Instagram influencer

Author bio: Wendy Walsh used to write blogs and web content to support digital marketing campaigns of many major brands in various industries. He has a large number of Instagram followers for his technology-specific social media profiles.

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This post may contain affiliate links, which means I might receive a small commission if you make a purchase using a link.