Entrepreneurship Advice From Investment Legend Mark Wiseman

Entrepreneurship-Advice-From-Investment-Legend-Mark-WisemanWhen it comes to finding success as an entrepreneur, there are a lot of factors to keep in mind. Entrepreneurs are constantly juggling a variety of priorities, from managing day-to-day operations to thinking big about the future and the places they can take themselves and their business. As such, it never hurts to have a little bit of mentorship in order to clarify your goals and what you want to achieve in life.

While it’s always possible to connect with other entrepreneurs via social networking websites such as LinkedIn, sometimes it’s just as important to hear a few key thoughts and philosophies from someone else who’s found a great deal of success. Mark Wiseman is one such individual to turn to for wisdom about running a business. Known as an investment legend for his work as the Global Head of Active Equities and for managing a swath of strategic priorities around the Canada Pension Plan Investment Board and other private equity fund investments, Wiseman has plenty to share with entrepreneurs who’re just starting out or have a few years under the belt. Here are two key pieces of advice as distilled from Wiseman’s impressive career and track record of successes.

Don’t make short-term decisions. Take the long view.

One of the most pivotal philosophies espoused by Mark Wiseman is to take the long view. While this is predominantly in association with thinking about your investment strategy from a long-term investing approach, his ideas about time frames are just as applicable to other areas of business, too. To quote Wiseman directly, “If you look at a chart of the Dow Jones over 100 years you don’t see any volatility.” Taking solace in the Dow’s upward trajectory over the past century allows investors to focus on their end goal instead of making knee-jerk reactions to the 24-hour news cycle, which can be particularly dangerous during a pandemic.

So, how do you take Wiseman’s investment advice and apply it to your entrepreneurship? The answer is simple: don’t make short-term decisions. True, because of the pandemic, it may make more financial sense in the current moment to furlough staff members or decrease your output, but how does that set you up for success six or twelve months from now when the pandemic is over? Employees will remember your lack of loyalty and new job applicants may steer clear of your business after seeing how you handled the pandemic. Similarly, by scaling back your output, customers may have forgotten about you or moved on to another business instead of counting on you. By taking a longer view and thinking months (or even years!) in advance, you can avoid these costly mistakes.

Make goals—and stick to them.

Part of being able to stay focused on your long-term goals the way that Wiseman advocates is to clearly identify your priorities and stick to them. In Mr. Wiseman’s world of investments, that involves defining clear needs, like making sure that your social workers’ pension plan doesn’t run out of money. When it comes to making those goals as an entrepreneur, you’ll want to substitute Wiseman’s Canada pension plan for another priority of your own business—like increasing sales, launching a new product, or redesigning your website.

One way to align all of your staff members with these strategic priorities is to adopt an OKR framework for doing business. OKR stands for “objectives and key results” and provides a clear way for thinking about, identifying, and achieving your goals by defining what success looks like in purely black-and-white terms. Work Board offers a software platform that makes creating, sharing, and collaborating on your OKRs super simple, complete with powerful analytic tools that make it easier than ever to measure your success. If you’re an entrepreneur that geeks out over business processes and technology that makes your team more productive, OKR software is something that can help you implement Wiseman’s philosophies in a concrete way.

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