The nutrition, fitness, and wellness industries are all booming right now. As a result, entrepreneurs across the country are looking for a way to get into the business and make a profit while helping others get healthier. If you’re interested in starting your own supplements company, it’s pretty simple if you think about the process in steps. Here’s what you need to know about getting your supplements company up and running, from launch to success.
Pick a Niche
Whether you’re focusing on bodybuilders by selling whey protein or want to offer female-centric vitamins and supplements, picking a niche will help you set yourself apart from the competition. Picking a niche also allows you to fully commit to a specific product, rather than having to buy a variety of products and potentially sitting on unsold stock for months at a time.
If you’re looking for a very popular supplement that’s just starting to catch on, senolytic supplements are definitely worth investigating. Senolytic supplements complement other supplements like NADs and have a variety of positive benefits, including extending your lifespan and fighting inflammation. These are the sorts of benefits anyone would appreciate, which makes them a great niche to focus on.
Establish an Online Presence
Once you’ve determined your niche and the sorts of clients you’re trying to reach, it’s crucial that you get up and running online. eCommerce accounts for a staggering amount of business and is the easiest way for you to be able to reach the broadest number of potential customers. Make sure that you set up a website that looks professional and is easy to navigate on both a computer and a smartphone. There are dozens of options available to you when you need to create a great-looking website with limited technical ability. You’ve probably heard of Squarespace and Wix if you listen to podcasts, and those are both great options to start with.
Focus on Your Brand
Beyond building a website, you must build a brand. This, in addition to your products, is what truly sets you apart from others. Facebook and Instagram are two popular social media channels that enable you to develop your unique brand voice and social media presence.
As you’re considering what sort of brand you want to build, think about a list of adjectives that you want consumers to think of when they think about your company. From there, get to work coming up with imagery and copy that helps to convey that. Don’t forget to add personality. Wendy’s Twitter feed is as much a great example of branding as it is an example of how you can use the medium to deliver a strong, unique point-of-view.
As you begin to grow, you’ll want to be sure you focus on how your customer service keeps you ahead of the pack. Customer service plays a huge role in how many customers you retain and the sort of word of mouth your business receives, so be sure to invest in the right tech and people to make your customers feel valued. If you’re doing outbound sales calls or marketing, you’ll want to make sure that you use a TCPA compliance call center.
These sorts of call centers follow all regulations from the Federal Trade Commission and the Federal Communications Commission to ensure that your business doesn’t get flagged as breaking any laws designed to protect consumers. The last thing you want while your business is booming is for it to screech to a halt because of legal troubles, so do your due diligence and invest in call center software that gets the job done right.
As you can see, with hard work and the right information, it’s never been easier to start your own business selling supplements to health-conscious consumers. While part of starting any company involves picking the right products and choosing a target demographic, the supplements industry is equally reliant on branding to set yourself apart from competitors. Keep the above tips in mind as you build your company and you’re sure to form a solid foundation from which to scale your roster of clients.