Business Strategy Archives - Page 2 of 4

March 3, 2021March 3, 2021

5 Tips To Help You Stand Out At A Virtual Networking Event

How-to-stand-out-at-virtual-networking-events. Picture: Geralt/Pixabay

In this new COVID-19 world, we’re learning how to go about our daily lives in a new way. Rather than attending events in person, we’re attending them in a virtual format. Networking events are no different.

We’re still able to meet new people, but only through our cameras and microphones. With this barrier, how are you supposed to stand out? The following tips should help.

Follow Up

Even if you click with a few people during your virtual networking event, it can be challenging to know what to do with those relationships next. Do you send them an email? Do you give them a call? Is it appropriate to add them on social media?

If you’re not quite sure where this newfound relationship could lead, consider corporate gifts and promotional products. By sending products to as many people as possible in your virtual networking event, you put yourself in a desirable position to be remembered.

They’ll have a branded product from your business to remember you at the right time, and you may just be able to strike up a conversation if they contact you to thank you for the nice surprise.

Go on Camera

There are many benefits associated with networking, but how you attend networking events will determine which benefits you’re likely to experience for yourself. If you’re an anonymous addition to the virtual event, with no webcam, you’re unlikely to be remembered.

Even if you express, at great length, your business offerings and reach, people still need to put a face to the name. Turn your webcam on, and make sure it faces you so that you’re looking directly at the lens.

Dress in professional business attire, and ensure the lighting is just right. If you can, avoid sitting in front of a window as it can negatively impact your picture quality. It’s also important to check that you’ve got a clear background behind you.

Have a Goal in Mind

Attending a virtual networking event without a goal can be a pointless exercise. Therefore, before you log onto that Zoom call, think about what you hope to achieve. You might be looking for some tips on a subject that’s been troubling you or to exchange ideas about something in particular. Many people also attend networking events, both virtual and in-person, to learn more about specific fields or make new connections in those fields.

Ask Questions

There are few things as awkward in an online networking event as silence. The conversation has stopped flowing, and no one knows what to say next. Avoid this scenario by having a list of thought-provoking questions you can slip into any awkward silences.

After doing this enough times, you can confidently leave conference calls knowing that you stood out as a leader.

If you’re not sure what kind of questions to ask, do your homework before the event begins. Find out the career paths of some of the participants. You can then ask questions about people’s latest projects and triumphs.

Show Gratitude

At the end of the event, as everyone is signing off, thank the host for organizing it. If the host isn’t present, contact them afterward to express your gratitude. This gesture of appreciation is bound to be welcomed and may just secure your invite to the next meet-up.

Virtual events can be a lot to wrap your head around. They’re new and dramatically different from in-person gatherings. However, the same principles apply. By setting goals, being assertive on camera, and remembering to follow up, there’s certainly a chance that you can stand out for all the right reasons.

April 30, 2020July 30, 2020

How to Start Your Own Supplement Company, From Launch to Success

The nutrition, fitness, and wellness industries are all booming right now. As a result, entrepreneurs across the country are looking for a way to get into the business and make a profit while helping others get healthier. If you’re interested in starting your own supplements company, it’s pretty simple if you think about the process in steps. Here’s what you need to know about getting your supplements company up and running, from launch to success.

Pick a Niche

Whether you’re focusing on bodybuilders by selling whey protein or want to offer female-centric vitamins and supplements, picking a niche will help you set yourself apart from the competition. Picking a niche also allows you to fully commit to a specific product, rather than having to buy a variety of products and potentially sitting on unsold stock for months at a time.

If you’re looking for a very popular supplement that’s just starting to catch on, senolytic supplements are definitely worth investigating. Senolytic supplements complement other supplements like NADs and have a variety of positive benefits, including extending your lifespan and fighting inflammation. These are the sorts of benefits anyone would appreciate, which makes them a great niche to focus on.

Establish an Online Presence

Once you’ve determined your niche and the sorts of clients you’re trying to reach, it’s crucial that you get up and running online. eCommerce accounts for a staggering amount of business and is the easiest way for you to be able to reach the broadest number of potential customers. Make sure that you set up a website that looks professional and is easy to navigate on both a computer and a smartphone. There are dozens of options available to you when you need to create a great-looking website with limited technical ability. You’ve probably heard of Squarespace and Wix if you listen to podcasts, and those are both great options to start with.

Focus on Your Brand

Beyond building a website, you must build a brand. This, in addition to your products, is what truly sets you apart from others. Facebook and Instagram are two popular social media channels that enable you to develop your unique brand voice and social media presence.

As you’re considering what sort of brand you want to build, think about a list of adjectives that you want consumers to think of when they think about your company. From there, get to work coming up with imagery and copy that helps to convey that. Don’t forget to add personality. Wendy’s Twitter feed is as much a great example of branding as it is an example of how you can use the medium to deliver a strong, unique point-of-view.

As you begin to grow, you’ll want to be sure you focus on how your customer service keeps you ahead of the pack. Customer service plays a huge role in how many customers you retain and the sort of word of mouth your business receives, so be sure to invest in the right tech and people to make your customers feel valued. If you’re doing outbound sales calls or marketing, you’ll want to make sure that you use a TCPA compliance call center.

These sorts of call centers follow all regulations from the Federal Trade Commission and the Federal Communications Commission to ensure that your business doesn’t get flagged as breaking any laws designed to protect consumers. The last thing you want while your business is booming is for it to screech to a halt because of legal troubles, so do your due diligence and invest in call center software that gets the job done right.

As you can see, with hard work and the right information, it’s never been easier to start your own business selling supplements to health-conscious consumers. While part of starting any company involves picking the right products and choosing a target demographic, the supplements industry is equally reliant on branding to set yourself apart from competitors. Keep the above tips in mind as you build your company and you’re sure to form a solid foundation from which to scale your roster of clients.

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February 27, 2020September 2, 2020

Succeed With Trade Show Exhibition Trailers

Nowadays, marketing experts are trying to utilize every single thing for promotional purposes.

Whether we’re talking about, mugs, pens, t-shirts, or some more significant objects, companies are trying their best to put their name on everything. It makes sense: as more people see your message, they will be more inclined to buy your products and service.

The same goes for exhibition trailers.

Although these vehicles are not as common as some other promotional methods, they still serve a purpose. They are great for open-air festivals, expos, and every other event during which you have enough parking space for a trailer.

Here are five of the reasons why they’re so great:

They provide a lot of mobility. You can go from a city to a city, spreading your message. This makes them one of the best promotional methods for new companies that don’t have a substantial marketing share. However, they can also work great when an established company wants to promote a new product or a service
Due to their mobility, exhibition trailers are a great way to connect with a targeted audience. You can go to specific points of interest where it’s most likely that your brand will make an impact. Of course, you can still try to maximize the audience by visiting every city or village along your route
Unlike some other promotional methods, exhibition trailers are very personal. When parked, they serve as an exhibition spot where potential clients can reach company representatives. In a way, are used as mobile sales reps
Given that exhibition trailers are still not that common, they give you a slight edge over the competition. This promotional method is relatively underutilized which means that if you decide to buy or hire an exhibition trailer, you will likely create an advantage over your competitors
Perhaps the biggest advantage is the fact you can adapt the trailer to your particular needs. Given that there is a lot of space inside of these trailers, you can arrange the interior in any way you see fit. So, branding will definitely be an issue

What are the main things to keep in mind when using a trailer?

Simply buying or renting an exhibition trailer is not enough. You need to utilize it the right way. Like any other promotional activity, there are do’s and don’ts that you need to keep in mind. Here are some of the best tricks you can use:

Consider the size

There are lots of reasons why size is important when it comes to trailers. Our first instinct is to get the biggest trailer possible. While there is some merit to this and it definitely shows the power of a brand, big trailers are not always ideal. Keep in mind that you need to park these vehicles somewhere. So, depending on the usage, you will have to consider different sizes

Get AC

Although the exterior is a great way to promote your brand, it is the interior where the magic happens. You will need an impressive interior design to lure the clients. One of the crucial things is having a good AC. Given that the exhibition trailers are often used during summer, you will have a cool-off space. Without AC, don’t even think about starting your campaign

Get the right people

As already mentioned, one of the biggest advantages of trailers is the fact you can create a direct connection with potential clients. This is pretty awesome, but it also leads to certain risks. For example, if you don’t have the right salespeople, you can easily squander a good opportunity and stand out. So, make sure to assemble a team that can sell on the spot and converts potential clients to customers.
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4 Tips How to Turn Your Passion into a Business
How You Can Select the Ideal Venue for Your Business Conference or Seminar

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February 7, 2020

How You Can Select the Ideal Venue for Your Business Conference or Seminar

Planning a business conference or seminar isn’t easy, particularly if you are looking to make your participants not only comfortable but motivate them with good surroundings as well. Conference and seminar participants can be quite choosy, and your chosen venue will have a big impact on whether or not your event or conference is successful. There are many details which are also reliant on your choices of venue, such as the dates of your conference, the number of people you are planning to include, and the entertainment options or facilities you would like the participants to have. When it comes down to it, therefore, the venue is of prime importance. Fortunately, you can avail of expert help. Here is how you can select the best and most ideal venue for your business conference or seminar.

Determine your proper budget

In terms of choosing a venue for your business conference or seminar, your budget takes precedence. You want to keep your budget in mind when dealing with your event’s logistics, and this includes finding the proper venue. If you have found a venue and its price is more than your projected budget, it would be worth asking if you could get a lower price or deal in exchange for, say, a multiple-year contract or agreement. You can also be more flexible when it comes to your dates, as there are always days and dates which can be more expensive than most, such as holidays and weekends.

Think about the location

Granted, there are many wonderful locations from which you can choose, but when choosing your venue location, think about how you can maximize the attendance at your event. Is the location convenient enough for the participants? Is it near major transport links such as railways and bus stations? You should also think about parking for the attendees as well as valet services, and if there are restaurants and other entertainment options nearby, even better. There are plenty of large houses to rent in various locations in the UK, but what’s important is to find the right location which is accessible, convenient, and has charm and plenty to offer.

Assess the venue’s capacity

Of course, the capacity of the venue will depend on how many guests or attendees you are expecting, but make sure as well that your attendees will be comfortable in the space allotted for them. You would also have to allow space for break times and refreshments but bear in mind that the size shouldn’t be too big, either. You don’t want your attendees to be overwhelmed with too much space, and a conference or meeting room which is too big may give the impression that half your participants never showed up.

Look at the features and amenities

The features and amenities of the venue are also essential, depending on your needs. The features often include audio/visual equipment as well as microphones, kitchen facilities, and so on. Be extra mindful when it comes to the set-up, and pay attention to areas for sponsors as well as seating arrangements. Ask the provider if you can utilize rooms for various activities and if you can hire a caterer if you so choose. Happy planning, and good luck!

Image attributed to Pixabay.com