Businesses selling products should certainly have an eCommerce platform. If you are offering a large catalog of products, it is going to make a huge difference in having your own online store. The number of people shopping online has increased at a staggering rate. At the same time, your competition has also grown dramatically. As the competition keeps growing, it is important to take a step to stand out from the crowd.
So what should help your eCommerce site stand out from the crowd? Here are 5 features or functionalities that should be added to your online store to make it unique.
1. Live Chat
It takes an unordinary online store to provide a live chat feature to its visitors and customers. If you can respond instantly to your customers, it can make a huge difference in user experience and their perception of your store.
Online shopping is much different than other forms of selling. Shoppers can have questions that need to be answered instantly. Even if your competitors have a live chat feature, most of them will be limited to business hour services. Only the biggest online retail stores are able to provide 24/7 live chat feature. If you can do so, it can instantly give you a huge edge. You can check volusion review to find out how to add the feature and benefit from it.
There are many features that make live chat so beneficial for your customers and for your business itself:
- Convenience: They can easily reach you without having to search for your email address or phone number.
- Instant: Live chat allows your prospects to get their questions answered instantly. They don’t have to wait hours or days to make a buying decision.
- Human Touch: Interacting with a human user who answers their questions instantly can make a huge difference in your prospects’ perception of your business.
Among other benefits, the feature also gives you access to valuable data. The information gathered and organized from the chat history can be used to improve user experience and provide better product solutions.
2. Add Demo Videos
Adding a demo video along with each product can further make a huge difference to the experience provided on your site. Traditionally images were the mainstay in providing an insight into how the products looked. While you cannot do away with product images, adding demo videos can be a big addition.
Your consumers can learn a lot more from videos. These videos can show how to use a product. You can also show the product in action. It is recommended to follow these tips when creating demo videos:
- Keep it short
- Make it simple
- Make it interesting
3. Provide 360-degree Views of Products
Another way to stand out with your eCommerce store is to add 360-degree views of your products. This is different from videos but provides a comprehensive view of the product, from every corner. Allow users to rotate the picture any way they want. It is again a unique feature in that most of your competition may not have embraced it yet.
4. Recovering Abandoned Shopping Carts
This is a functional or transactional feature and every eCommerce store should have it. A significant percentage of shoppers can abandon shopping carts for so many reasons. In fact, leading online retailers report that almost 3 in 4 shopping carts get abandoned on their sites.
Make sure to allow your visitors to recover their abandoned carts so that they can complete the order anytime. Sending emails and text messages can help in recovering these sales.
So follow all these tips to make your online store unique and stand out from the crowd.
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