Live streams are growing in popularity on apps and social media alike. Creating a live stream with interesting content can be a great way to connect with others, make your voice heard, and even make a bit of cash. Before your live stream can succeed, however, you’ll need to engage your audience. Whether you are doing sports live streams, or live how-to videos, here are a few reasons that connection is key:
People Have Plenty of Options: There are plenty of options when it comes to entertainment. In fact, many individuals may choose to opt out of live streams all together in favor of Netflix or YouTube videos. The people who are interested in live streams will also have plenty to choose from. Fortunately, you can set yourself apart by being specific and connecting to your audience over a tangible purpose.
Viewers Are Emotional: Humans are emotional creatures. If you can form an emotional connection with your audience, they are much more likely to invest their time into listening to your stream. Emotionally connected audience members are also more likely to go out of their way to promote your channel to their friends, boost your ratings and even interact with you on your other social media sites.
Knowing Your Audience Will Guide Your Content: Connecting with your audience can also help you refine and improve your content. While opening yourself to feedback is risky- not everyone will have nice things to say and some people may simply troll- you can gain some useful insight into what is and is not working.
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