You’ve spent years struggling with foot pain, and after dozens of failed attempts, you have designed a life-changing orthotic. After posting on Instagram a few times and telling all of your local business owners, the product is not flying off the shelves. Is it a bad product? Should you give up and deprive the good people of a pair of insoles that will relieve inflammation and bring a hop back into their step? NEVER. What you need is to optimize your marketing strategy.
It’s time to bring visibility to what may be the most innovative product the market has ever seen. Today, we’ll talk about how a simple “SEO in Birmingham” search can elevate your business. A company like Flagstone Search Marketing can help you achieve your marketing goals, but what else can you do? Read on to find out!
Know your target audience.
This is arguably the most important aspect of brand marketing. WHO is the one buying your product and WHY do they need it? Take a note from one of the highest viewed Ted Talks by Simon Sinek, where he delves into the psychological reasons why people live and breathe for some companies (some who may even have less than perfect products) and, on the other side of the coin, why the absolutely perfect products sometimes don’t end up flying off the shelves. The bottom line here is knowing exactly who is buying your product, why they need it, and how you can change their lives with it. Your company can build the best children’s playground, but if you’re marketing it to parrot owners, you’re going to fall flat. It is imperative that you find the right consumers.
You can look at PowerStep as a great example of a company that knows how to target its audience. PowerStep provides insoles for a variety of footwear, including sandals, athletic shoes, and even high heels. Each shoe insert from PowerStep is lightweight and fits the shape of your foot to support proper alignment and relieve intense heel pain and fatigue. PowerStep products are marketed for men and women who love to work out and run or who just need relief from foot pain during everyday routines.
Growing organically online.
Don’t be daunted by Instagram accounts with half a million followers just yet. The numbers up top may seem appealing, but you can quickly decipher who has true engagement by checking out if they have organic traffic or not. This can be easily seen by looking at whether or not their engagement is reflected in their following. If they have 500,000 followers yet only 1,000 likes and 50 comments? That right there is a scam in the digital world, and buyers can see right through it. It is significantly better to have authentic and organic growth with few followers rather than to obviously buy the numbers and end up looking foolish with an off-balance social media account.
Sometimes, you’ve got to call in the professionals.
Ever heard of a term known as SEO? Basically, SEO is search engine optimization. Imagine you’re stressed out looking for a new showerhead as yours just exploded but you absolutely need one with a filter (because hard water in New York is the pits, right?). You zoom to Yahoo to search for a new showerhead with exactly the correct filter. SEO is what companies use to bring their filter showerheads to the top of the search results so you can experience all the greatness that their products offer. Flagstone Search Marketing can provide the SEO solutions you need to get your products at the top of search pages, so set up a consultation with their experts to learn more!
Long story short, a strong digital marketing strategy will help optimize your SEO content and bring your company the website traffic that it needs to skyrocket into success, changing the lives of everyone who purchases your product. Working with an SEO company can be the aspect that changes your life in ways you never thought possible, so you can see why Forbes thinks SEO is an essential aspect of modern-day marketing. Now get out there and get those sales and change lives!