Five Reasons You Need a Blog for Your Law Firm

One-of-the-best-reasons-for-a-law-firm-is-bloggingTo effectively compete in today’s legal market, you need to adapt the current digital marketing strategies. One of the best techniques for all law firms is blogging, which gives a firm the platform to showcase their legal knowledge. Most people think that having a website for your business is enough; however, through a blog, you can really demonstrate your expertise as an attorney.

This article will explain why it is imperative to incorporate a blog when marketing your law firm.

Do Blogs Help Potential Clients Find Answers?

Through your blog, you will interact with potential customers personally and convince them in entirely new ways that you are the law firm they need. For instance, if your work as a law firm is to sue for a wrongful death, you can write stories that answer questions that clients frequently ask.

The best part of blogging is that it will lead clients to engage with your law firm, and it is through this process that you can educate potential customers on various stories concerning your practice.

Reasons Why You Need a Blog for Your Law Firm

1. Build Relationships and Expand Reach
As an attorney, you can build an audience by answering the questions that potential customers are likely to ask Google. A good number of potential customers research their cases and problems on search engines before hiring an attorney. Suppose you decide to take advantage of this and write blogs that answer what customers ask; you will be able to establish your reputation in a significant and sustainable way that increases traffic to your law firm website.

2. Keep Your Audience Updated on Your Business

A blog is the best tool of all marketing techniques you can use to keep your audience informed about your law firm. Blogs offer the flexibility to connect with customers and explain who you are and what you do. Through these stories, you will offer a direct communication channel to the public. It will be possible to create content that will make your brand shine among competitors by implementing the right strategy into your marketing technique.

3. Improve Internal Linking

Internal linking will link customers to the essential pages of your website. You can incorporate these links in your stories to improve your SEO and assist potential customers in accessing the contacts they need to reach. The more relevant links you have, the more likely you will rank better, which leads to traffic to your website, and therefore more customers directed to your law firm.

4. Drive Traffic to Your Law Firm’s Website

Having a blog that explains what your law firm does increases your visibility on search engines: the more blog stories you write and upload, the more organic traffic to your website. Blogs are perfect for applying an SEO strategy that will make you stand out from your competitors that offer similar legal services. Through long-tail keywords, images, and videos, your blog can boost its chances of driving traffic to your site.

5. Get Feedback from Customers

Having an in-depth conversation with customers is a great way to build trust with customers. Blogs offer a space for an interactive two-way conversation between attorneys and customers that encourages feedback and discussion. Through this feedback, you will examine your legal services from an audience’s perspective and see what needs improvement.

Legal Blogging Is Great for Your Business

The benefits of blogging make the marketing technique invaluable for your law firm. The advantages listed above are just a few. Legal practitioners should utilize the practice to grow their firm.

How Often Should You Post To Social Media

This post may contain affiliate links, which means I might receive a small commission if you make a purchase using a link.

This graphic will show “how often you should share on
social media, Pinterest, Facebook, Twitter and even on a blog”.

Best practices for when to post on social media

To recap what you see in the infographic here at Buffer and over at Sumall, I’ve placed each of the best practices for social media posting frequency below. The-Secret-on-How-Often-You-Should-Post-Your-Blog-on-Social-Media-For-The-Best-ResultsTwitter – 3 times per day, or more

Engagement decreases slightly after the third tweet.

Facebook – 2 times per day, at most

2x per day is the level before likes & comments begin to drop off dramatically.

LinkedIn – 1 time per day

20 posts per month (1x per weekday) allows you to reach 60 percent of your audience

Google+ – 3 times per day, at most

The more often you post, the more activity you’ll get. Users have found a positive correlation between frequency and engagement. When posting frequency wanes, some have experienced drops in traffic up to 50%.

Pinterest – 5x per day, or more

The top brands on Pinterest have experienced steady growth – and in some cases rapid or sensational growth! – by adopting a multiple-times-per-day posting strategy.

Instagram – 1.5 times per day, or more

Major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting.

Blog – 2x per week

Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Key research for how often to post to social media

The above best practices are super clear and simple if you’re interested in getting started with a frequency framework for your social sharing. As with all research-backed best practices, I’d encourage you to use these as a starting point for your own tests to see what’s best. Your individual scenario may call for more or less than what’s recommended.

Also, I know many are interested in where these recommendations come from (we dig this type of stuff, too!). I found my information on Buffer. For more detailed info visit
Buffer Library

Twitter – 3 times per day, or more

“Engagement decreases slightly after the third tweet”

During the summer of 2013, Social Bakers took a random sample of 11,000 tweets from top brands and found that a frequency of three tweets per day was the point where brands saw their highest engagement.

In the chart below, Total ER (total engagement rate, in blue) and Average Tweet ER (average engagement rate per tweet, in purple) meet in the sweet spot right around the third tweet.

All information here was found on shared here for the purpose of learning the ins and outs of social media.

What are your practices in social media sharing, is there on platform you like over another? How often do you share posts from your blog?

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How to Find a Good Liquor Store in Texas to Buy Premium Liquor?

How-to-Find-a-Good-Liquor-Store-in-Texas-to-Buy-Premium-LiquorDo you spend your weekends planning parties for family and friends? A party without good food or alcohol is like putting together the pieces of a random jigsaw puzzle.  Before you plan your house party, it is important to grab some essentials. Liquor being the center of attention for any celebration in Texas the question is how to try to save as much as possible by getting the best wholesale deals.

If you search for the best liquor stores in Texas, you will probably come across names like Zipps Liquor, a well known Texas Liquor Store and other big box names where you can buy and order liquor. You can check a few stores on the Internet before placing an order. But before that, you need to verify whether the store is capable of fulfilling your needs. Suppose you need twenty bottles of wine delivered to your home address in Texas; you will first have to enquire about the store’s delivery options. Does the store serve delivery liquor in your zip code?

Consider checking all nearby stores and compare their prices to get the best deals in hand. When searching for a store, a pro tip is do they have a drive through lane which will speed up your shopping trip.

Factors that must influence your choice of trusting a liquor store

  1. Does the store have what you want to drink?

A successful and recognized store would have fixed regular customers. To fulfill customers’ requirements, a good store will always have the stock that a customer would preferably buy. Other than the most sellable liquor, the liquor store will continually stock a collection of newly launched products. It will indicate that the store is willing to take the risk of selling new products without fearing losing profits. When you visit a liquor store or order products online, you must always prefer to buy from a source with sufficient backup for its customers.

  1. Is your Zip Code eligible for pick up or delivery?

Alcohol delivery is not banned in the United States, but  many states have restrictions. In Texas, restaurants and individual liquor stores have permission to deliver liquor to a customer’s doorstep. The customer can check whether a particular store is providing pickup, drive through, or delivery in their area. Always check for delivery or extra pick up fees as you don’t want to pay extra.

  1. Does the store offer good prices?

When you buy liquor in bulk for your event, you often can benefit from paying a sum that includes a discount per bottle. Suppose you buy 12 bottles of wine; it would cost you less than what you pay when purchasing a single bottle of wine. Better liquor stores like Zipp Liquor’s can help you plan how much liquor you will need for your party or  wedding and usually offer excellent prices. When you see a liquor store catering to parties and restaurants, you can definitely expect to get better prices from such a store.

  1. Does the store offer alcohol delivery?

According to the law of the county your event will be in Texas, restaurants, bars, and liquor stores may have the permission to deliver alcohol and even on Sundays. Texas has many dry counties where no liquor is sold so do your research in advance as a “dry” wedding or birthday party may not be what your guests signed up for.

  1. Does the store have enough variety?

There are some great stores out there with all sorts of interesting choices for those who love their alcohol. Make sure and search around because not every store will have everything that suits your fancy or be close enough to merit a trip.

The way a business treats its customers says more about them than any advertisement. It shows what kind of company they want to be and how far their staff will go for your benefit, which in turn reflects on themselves as managers or owners (or both). When you visit an unfriendly liquor store where nobody has time to help because there are too many other things going on around that store. It is time to move on especially if those employees seem apathetic when asked questions–that might just tell me not only am I wasting my money but do I want to be shopping at such a chain. This is often common with the larger big box retailers and why we love the friendly service at a mid size liquor store.

So, always stay smart when you’re out to buy liquor. Shop friendly, knowledgeable liquor stores with good selection and great prices.
How Alcohol Can Effect Your Beauty and Health

Wonderful Wednesday

Well I finally feel like it is officially fall, its coolers when I open the door so much so, I go back for a jacket. I’m glad to have the hot hot summer behind us, it was a scorcher!! But now my roses can bloom for another month, they are beautiful and so large. What do you enjoy about fall?
I hope you find some enjoyment in the fall season!
Sincerely Karren

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