Smart Tips for Saving Money from Financially Successful Small Business Owners

Smart-tips-for-saving-money-from-financially-small-business-ownersRaising capital and managing the finances can trip up even the most enterprising small business owners as they tend to be engineers at heart with a dream of changing the world with a revolutionary product. According to a report by https://www.inc.com, the inabilities to manage cash properly and raise the necessary capital are two of the principal reasons for startup failure. Unfortunately, much of the advice entrepreneurs typically get for making businesses more profitable are very theoretical and far-removed from the practical hurly-burly of running a small business in a competitive environment. The best and most successful entrepreneurs never lose sight of their cash resources and try to save as much as possible using every way they can. Some tips from small business owners regarding practical ways of saving money:

Facilitate Telecommuting

Dispensing with the conventional office setup can save a lot of money if your employees can work out of their homes. However, whether it is feasible to telecommute or not is often dependent on the nature of your business and the function the employees are responsible for. To the extent possible, encourage and facilitate employees to work out of home because not only does it make life easier for them but also it has the potential for handsome savings for you. The most obvious benefit of telecommuting is the savings on travel expenses and expenses on office rentals, utilities, supplies, as well as employee accommodation. Many studies also reveal that employees working out of the home are more productive.

Negotiate with Suppliers

In a competitive business environment, the cost of the raw materials and components can be crucial to your profitability so negotiating finer rates with your vendors, especially the ones from whom you buy more can save you a lot of money. The secret is to never take a rate as granted and always attempt to improve it by negotiating. Of course, this does not mean that you continually change your suppliers because someone or the other is giving a heftier discount. It is equally important to strike up stable relationships that will ensure adequate and timely delivery that will enable you to function smoothly.

Supplement the Cash Flow with Barter Deals

As a small business owner, experiencing cash flow problems will not be something new, however, just because you are low on cash does not mean that you need to tighten your belt. It is often possible to strike up barter deals with your suppliers so that you can give them something in exchange for something you need. Finding a fit may be a problem but exploring opportunities can prove quite profitable and end up saving a lot of money in the bargain. Vendors may not know how to deal with your proposal so you need to be patient and explain the benefits to convince them that there is a mutual benefit.

Use Cloud Services Extensively

The easy availability of high-speed Internet means that you no longer have to invest in expensive software and the hardware to operate them as well as incur the cost of an in-house information technology team for support. Almost every function that you can think of right from accounting to inventory control to logistics can be availed of straight from the cloud at very nominal monthly subscription charges. Another big advantage of using cloud services is that you are no longer tied down to your office for administering the operations as you can access the cloud services from anywhere. Using cloud services also makes telecommuting more practical for employees.

Get Debt under Control

As an entrepreneur, it is more than likely that you would have used your credit cards extensively to get your business rolling because of the lack of conventional funding opportunities at an early stage. However, credit card debt is very expensive and you can end up wasting a lot of money in interest by paying just the minimum amount every month. By consolidating your debts with a debt consolidation loan, you can save a hefty amount every month. If your business survival is being threatened due to very large debts that are impossible for you to repay, you can choose to go in for debt settlement to avoid having to file for bankruptcy, however, it is essential to deal with a reputed company like https://www.nationaldebtreliefprograms.com/ to avoid being scammed. Debt settlement is an extreme step because, you can hurt your credit score for as long as seven years, which can make further access to credit difficult and more expensive.

Replace Traditional Advertising with Alternatives 

Traditional print and television advertising is expensive and usually not a very good option for small businesses having a local footprint. Even if you are a business that can potentially have customers from all over the globe, you can make your advertising cost-effective by using social media as well as Google AdWords. Using a cost per click model helps you to spend far more effectively to address only your target audience. For creating a buzz locally, you can use public relations exercises that can make a deeper impact in the minds of your potential customers. Organizing events can become more cost effective if you offer co-sponsorship opportunities to non-competing businesses.

Actively Practice Conservation

Taking recourse to simple yet very effective measures like switching off the lights that are not in use, using the sleep mode on computers, making sure that the air-conditioning is switched off during the night, etc. can make a huge difference to the power bill every month. Try to minimize the use of paper by using electronic documents. Even when using paper is absolutely necessary, print on both sides to save on costs. Use the phone or video conferring facilities to cut down drastically on travel. Not only do you save a lot of money but also minimize your carbon footprint.

Conclusion

Running a small business can be really tough because of a number of factors. The amount of money at any given point in time is limited but you can make the best use of it by actively cutting down on your expenses and saving more. Thinking smartly and making the best use of technology can help you to make your business efficient and save the maximum.
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Is Your Workplace Harming You?

Numerous studies suggest that the average adult in the United States spends ⅓ of their life at work. This number is only increasing as people take extra hours due to a declining economy or are forced to work overtime. While everyone knows working too much can cause stress, few realize that common elements in the workplace can also be harming you physically and mentally. Here are the most common problems with the average workplace and how they can be treated or avoided. Is Your Workplace Harming You?

Poor Air Quality

Poor air quality is the bane of everyone’s existence and something that exists in most offices, garages, and outdoor environments. This happens naturally since many workplaces combine tons of people with body odor, perfume, allergens from the outdoors and pets, diseases and germs, and even molecules from toxic chemicals used for cleaning, printing, and other basic functions. Some studies even suggest humans breathe in a ton of toxins just in regular office spaces because of cleaners, ink, and some of the old carpeting in office buildings. Nobody wants to deal with this stress on top of trying to make money to feed and support themselves and their families.

All of this airborne junk can worsen allergies and asthma, and make you call in sick more often. Something good for your workspace is to install a dehumidifier to filter out unwanted contaminants from the air you breathe. Many models can be set up right next to a desk and are small and quiet. Keeping a fan and healthy growing plants near you are also good ideas to improve air quality since you can push unwanted air away and filter out some contaminants with plants. The dehumidifier will also eliminate unwanted moisture in the air, which is great for those who live in muggy areas such as the American Southeast and Northwest.

Computer Screens

Computer screens are just a fact of life for most jobs, including designers, HR employees, salespeople, and even cashiers. Unfortunately, they cause a lot of eye strain since human eyes were not meant to stare directly at light and screens are always backlit. Thankfully, the light that emits from computer screens does not possess enough radiation to cause issues like cataracts, but the light does cause muscle strain and can irritate the eyes, causing dryness, itchiness, and other forms of irritation.

Blue Light: Filters
Source: Amazon

To combat this problem, use a blue light filter to tone down the harshness of the brightness and take frequent breaks. Some manufacturers also sell special glasses that can be worn while working on the computer to also block blue light and errant radiation. Every half hour, look away for five minutes and do something with no screens – this means no looking at your phone! Your eyes will thank you and won’t weaken as early in life.

Stress on the Body

Workspaces today are full of modern ills on the human body. Humans are animals that were meant to be in constant motion, not sitting at desks or hunched over working on machines. Even simple activities like typing cause muscle damage and joint pain, including the ever feared carpal tunnel. The areas most prone to damage will naturally be the joints that see the most use – including the wrists and knuckles – as well as the spine. Spinal injuries and back pain are surprisingly common, so it’s important to correct your posture as much as possible and avoid lifting heavy objects from your back instead of your knees.

To improve other aspects of your workspace, raise your keyboard so you’re not bent, invest in a standing desk, and go for frequent walks and stretches to keep your muscles in shape. It’s also a good idea to exercise outside of your office to make sure muscles are stretched and strong. Your body will be happy and healthy, and you won’t be in as much pain as you would be otherwise.
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Marketing Strategy for Trade Shows

The development of an application has a key stage that requires marketing to the target audience to spark and maintain the use of the application. The advertisement of an application requires that you have several advertising techniques to achieve the desired results. The size of the company and its reputation as well as the marketing budget, dictate the channels used and the success rate in reaching the target audience. Trade shows can act as avenues for advertising an application. However, there are certain factors that one needs to consider and appropriately prepare and plan before a trade show turns out to be a success. Marketing Strategy For Trade Shows To Boost Your Business

Choice of Trade Shows

There are so many trade shows that occur during the year. The various trade shows have varying themes and focus on different target markets. It would be prudent to define the target market of your product or application and choose the correct audience. The target audience selected will help to choose the correct trade shows to plan and attend. Applications will require trade show displays themed on technology and applications. It would attract the right type of potential investors as well as clients who rely on technology.

Marketing Strategy

Setting up an exhibition at a trade show is not a guarantee that you will convert your stock into sales, or rather you will attract a large following to try your applications. It requires proper planning on how you expect your marketing efforts to yield results. You need to have a marketing team that will assist in designing the marketing process. The marketing aspect of your business should commence before the trade show and will continue during and after the trade show. The structured layout of the marketing process will help to coordinate the activities and consequently harness all efforts towards the one goal of securing subscribers to the application.

Appropriate Display

Participating in a trade show can only guarantee results if you understand how to package your products and services. The layout of your tent and the technology that you use will help sell your business. The location of the tent is part of the display process. The technology utilized such as large phones for the display of the application. The use of video displays will enhance the quality of your presentation and sell your business. Technology-based businesses require to prove to their target market that they can actually perform efficiently and effectively.

Making Follow-Ups

The marketing process planned while utilizing a trade show as a form of marketing plans for tasks that begin before the trade show and continue during and after the trade show. One of the activities that is done after the trade shows includes follow-up on any leads generated during the trade show. Follow-ups could primarily occur via social media and email since the target audience and internet users who may have an opportunity to visit the application are online. The avenues to use include Facebook, Twitter, Instagram, Snap Chat, What’s App, Reddit, among other social media platforms.

The process of advertising is one that is circular in nature and revolves around the company activities to not only to sustain sales but also gain new business. Applications form a technology-based innovation that tends to also depend on a technology-based advertisement.

Therefore, emphasis should be on using the right technology and media to achieve the desired target of acquiring users.

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4 Tips How to Turn Your Passion into a Business

How to Turn Your Passion into a Business

As a busy mom, you know that the notion of free time practically doesn’t exist as a part of the equation. Being a parent is a calling, a permanent position, and a part of your own identity. That, however, doesn’t mean that you stop being passionate about a number of things in life, whether it’s making those delicious muffins, or being a manager of an entire organization. The beauty of mommyhood is that you can pursue those passions with your little bundle of joy along your side, whether you opt for a home-based job, a digital presence, or a full-time occupation at the office.

In fact, you can and should use this time to find a way to turn your dreams into a reality, simply because you’ll become the role model you’ll wish your kids to admire, and you’ll be financially independent for a solvent future for you and your family. Let’s see how you can allow your passion to overflow into your life and become your profession while you master the art of parenting!
Commit To Some BrainstormingCommit to some brainstorming
Even if you already know that you’re a history buff or absolutely in love with knitting, you need to make sure that your passion has a place in the modern market. If there is no target audience, there is no potential user for your idea, then you need to find the right “angle” for your passion and see how it will satisfy a current gap in the market. Take the time to research businesses that already exist in your field of work.

Even more importantly, think about options outside of your education, because more often than not, people start their business on the other side of their interest spectrum, far away from what they’ve pursued in formal schooling. You may be a fashion designer, but if writing is your passion, then you can match the two and become an expert blogger or a journalist in this realm. Just make sure that your passion has a real application in the world.
Decide on the road forward Decide on the road forward
Now that you know you rock as a leader and you want to run a business consisting of entire teams of employees, why not look into your options? Some moms don’t mind the challenge that comes with a startup, but you can also opt for a well-loved brand in a niche that is in high demand where your leadership skills will flourish.

You can, for example, opt for working with a cleaning franchise in your community, under the wing of a respectable brand and with all the help and support you’d need for the very beginning of your business venture. Whether you choose to work as a startup owner or a franchise owner, as long as you choose the right niche and have a solid battle plan, you’ll have a fair chance to succeed!
Build a Business Plan Build a business plan
With your business model selected and your desired industry chosen, all you now need to define your business is a detailed business plan, together with your marketing, communications, PR, hiring, and other strategies to support your business growth. Too often people rely on their passion alone to push them forward – but without any goals and clear milestones, you cannot expect to succeed.

How will you handle social media accounts? While we’re at it, have you decided on how to brand your digital presence? Do you have any potential clients in mind already? How will you go about advertising your business? There are too many relevant questions that deserve answers before you launch, so prepare yourself by planning ahead and defining all the short and long-term goals, methods to monitor your progress, and see how well your brand is being perceived.
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Consider The Digital WorldConsider the digital world
There will never be enough time to spend with our kids, seeing their first steps, capturing their first words and all in between. If you’d rather be a stay-at-home mom with a career, you can look into different digital options that offer the flexibility you need for monetizing your passion. For example, if you’ve decided to start your own blog, running an affiliate program and allowing ads on your website makes for a good source of income that will only grow over time.

Then again, your website can serve as a portfolio of your work, which is particularly useful for creative souls such as graphic designers, fashionistas, and writers among many others. What matters most is that your digital presence needs to be alive and constantly evolving, so that you can ensure engagement, constant communication, and regular interaction with your audience. When you are a blogger, have a business you need to be active on all social media and one of the newest and very popular for promoting is Instagram. So you need to learn how to become an Instagram influencer to promote products and services, it really gains attention.

There are too many moving pieces to just take the leap and start a business without defining it first. On the other hand, life is also too short to force yourself to work in an industry that’s not close to your heart, so why not do what you love, and turn it into a fruitful career with the help of the right business roadmap? Use these tips to get a start on your business, and keep your passion alive so that your career can thrive!
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