Five Reasons You Need a Blog for Your Law Firm

One-of-the-best-reasons-for-a-law-firm-is-bloggingTo effectively compete in today’s legal market, you need to adapt the current digital marketing strategies. One of the best techniques for all law firms is blogging, which gives a firm the platform to showcase their legal knowledge. Most people think that having a website for your business is enough; however, through a blog, you can really demonstrate your expertise as an attorney.

This article will explain why it is imperative to incorporate a blog when marketing your law firm.

Do Blogs Help Potential Clients Find Answers?

Through your blog, you will interact with potential customers personally and convince them in entirely new ways that you are the law firm they need. For instance, if your work as a law firm is to sue for a wrongful death, you can write stories that answer questions that clients frequently ask.

The best part of blogging is that it will lead clients to engage with your law firm, and it is through this process that you can educate potential customers on various stories concerning your practice.

Reasons Why You Need a Blog for Your Law Firm

1. Build Relationships and Expand Reach
As an attorney, you can build an audience by answering the questions that potential customers are likely to ask Google. A good number of potential customers research their cases and problems on search engines before hiring an attorney. Suppose you decide to take advantage of this and write blogs that answer what customers ask; you will be able to establish your reputation in a significant and sustainable way that increases traffic to your law firm website.

2. Keep Your Audience Updated on Your Business

A blog is the best tool of all marketing techniques you can use to keep your audience informed about your law firm. Blogs offer the flexibility to connect with customers and explain who you are and what you do. Through these stories, you will offer a direct communication channel to the public. It will be possible to create content that will make your brand shine among competitors by implementing the right strategy into your marketing technique.

3. Improve Internal Linking

Internal linking will link customers to the essential pages of your website. You can incorporate these links in your stories to improve your SEO and assist potential customers in accessing the contacts they need to reach. The more relevant links you have, the more likely you will rank better, which leads to traffic to your website, and therefore more customers directed to your law firm.

4. Drive Traffic to Your Law Firm’s Website

Having a blog that explains what your law firm does increases your visibility on search engines: the more blog stories you write and upload, the more organic traffic to your website. Blogs are perfect for applying an SEO strategy that will make you stand out from your competitors that offer similar legal services. Through long-tail keywords, images, and videos, your blog can boost its chances of driving traffic to your site.

5. Get Feedback from Customers

Having an in-depth conversation with customers is a great way to build trust with customers. Blogs offer a space for an interactive two-way conversation between attorneys and customers that encourages feedback and discussion. Through this feedback, you will examine your legal services from an audience’s perspective and see what needs improvement.

Legal Blogging Is Great for Your Business

The benefits of blogging make the marketing technique invaluable for your law firm. The advantages listed above are just a few. Legal practitioners should utilize the practice to grow their firm.

How Often Should You Post To Social Media

This post may contain affiliate links, which means I might receive a small commission if you make a purchase using a link.

This graphic will show “how often you should share on
social media, Pinterest, Facebook, Twitter and even on a blog”.

Best practices for when to post on social media

To recap what you see in the infographic here at Buffer and over at Sumall, I’ve placed each of the best practices for social media posting frequency below. The-Secret-on-How-Often-You-Should-Post-Your-Blog-on-Social-Media-For-The-Best-ResultsTwitter – 3 times per day, or more

Engagement decreases slightly after the third tweet.

Facebook – 2 times per day, at most

2x per day is the level before likes & comments begin to drop off dramatically.

LinkedIn – 1 time per day

20 posts per month (1x per weekday) allows you to reach 60 percent of your audience

Google+ – 3 times per day, at most

The more often you post, the more activity you’ll get. Users have found a positive correlation between frequency and engagement. When posting frequency wanes, some have experienced drops in traffic up to 50%.

Pinterest – 5x per day, or more

The top brands on Pinterest have experienced steady growth – and in some cases rapid or sensational growth! – by adopting a multiple-times-per-day posting strategy.

Instagram – 1.5 times per day, or more

Major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting.

Blog – 2x per week

Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Key research for how often to post to social media

The above best practices are super clear and simple if you’re interested in getting started with a frequency framework for your social sharing. As with all research-backed best practices, I’d encourage you to use these as a starting point for your own tests to see what’s best. Your individual scenario may call for more or less than what’s recommended.

Also, I know many are interested in where these recommendations come from (we dig this type of stuff, too!). I found my information on Buffer. For more detailed info visit
Buffer Library

Twitter – 3 times per day, or more

“Engagement decreases slightly after the third tweet”

During the summer of 2013, Social Bakers took a random sample of 11,000 tweets from top brands and found that a frequency of three tweets per day was the point where brands saw their highest engagement.

In the chart below, Total ER (total engagement rate, in blue) and Average Tweet ER (average engagement rate per tweet, in purple) meet in the sweet spot right around the third tweet.

All information here was found on Blog.bufferapp.com shared here for the purpose of learning the ins and outs of social media.

What are your practices in social media sharing, is there on platform you like over another? How often do you share posts from your blog?

Third Party Banner

What Not to Do When Building Links

What-Not-to-Do-When-Building-Links-on-your-blogLink building is a widely used strategy in digital marketing, and most companies make use of it as a means to increase traffic to their website. The way you build links can determine how many people see your website, and this is why you need to be very strategic and creative about it. It may seem like an easy task on the surface, but it is very tough to get right.

Law firm link building can be particularly challenging because your website would be dedicated to the law and ethical practices, so you would have to avoid unethical link building tricks at all costs.

There are some things you should avoid when building links including the following:

Do Not Buy Specific Links

Buying links is a tactic that many people assume is the best way to go about link building; however, do not be fooled by the ease of using your money. Many companies claim that you can buy links in bulk and get ranked in no time. Such a practice is unethical, and it is usually detected by Google, which may lead to a variety of negative consequences.

You might be thinking that buying only one high-quality link from one company won’t get you in any trouble with Google, but you’re mistaken. If the company has sold a link to you, the chances are that they will sell to others, and Google will detect such activity.

Do Not Exchange Links

If you want to maintain your website’s SEO value, you should avoid exchanging links with any and every website that comes your way. Exchanging links with high-quality websites is not a problem, and it is considered the ideal practice, but do not get lazy and risk your website’s value by getting it categorized as spam.

Do Not Use Black Hat Link Building Tactics

Black hat link building tactics have sadly become common in the world of SEO. However, Google has also become smarter over the years, and it now has the ability to instantly uncover when a website is using the following tactics for link building:

Cloaking

This is when a website provides different content or URLs to search engines and its users.

Injecting

This is when you inject your website’s link into a website that you do not own (usually done through hacking).

Hidden Text

This is when you saturate your content with your keywords and try to hide them on the webpage. This is commonly done by hiding the text behind an image or making the text’s color the same as the background color.

Do Not Fake Link Building

Your link building should seem natural, and it should be of value to the website you have linked with. When a visitor sees your website, it should not look out of place, but it should add to the information that visitor is going through. Thus, try to avoid forcing your link building and make it more effortless.

Do Not Build Your Links with Low-Quality Websites

Building links with low-quality websites will not help with your own website’s SEO value. You might end up diminishing your website’s chances of climbing the ranks. Do not sacrifice quality for the sake of quantity because this strategy will backfire. Instead, it would help if you build links with reputable and relatable websites that have frequent visitors.

Conclusion

Your link building strategies will have a considerable impact on your website’s ranking and SEO value, so it is crucial to avoid shady and unethical practices. Link building is not a game; it requires effort and hard work.
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SEO Check List to Go Through Before Launching Your First Website

Going-through-a-SEO-Check-List-before-launching-a-websiteIt’s the fortnight before that long-awaited launch of your website. Your baby is all set to hatch. But hold on for a few things before you press that “Launch” button. Firstly, ensure a reliable internet connection for your business such as the one from spectrum internet plans to make website maintenance activity easier. Secondly, SEO is going to help you with the long-term achievement of your goals in terms of search engine rankings. You have worked day-in, day-out to ensure the perfect development of your website. Since it gets very tedious having to design another website right after the launch of the first one, make sure to check these SEO considerations off your list before going live to the world.

Go through this quick SEO checklist below before hitting the Launch button:

URL Structure, Page Title, and Meta Description

Overly complicated URL structures do not just push the keyword away from the main body of URL but also make it less user-friendly and reduce share-ability.

www.example-domain.com/category-keyword/subcategory-keyword

OR

www.example-domain.com/category/post-title

URL plays an important role in telling humans and the search engines what the landing page is about, therefore, always keep it short and precise.  

Keyword-URL Consolidation

Create a list of high-ranking keywords and sort them in a way that they relate to a certain page. Assign at least one keyword to each page and then, map those keywords to the entire website and URLs. Try including them in the first and second part of your URL, and in addition to this, incorporate them in meta-titles and meta-descriptions to ensure complete on-page optimization.

Speed Optimization

Page-speed directly relates to bounce rates, which ultimately affect page rankings on Google. With increased internet speeds and growing optimizations, the patience levels among users, especially millennial’s, are dropping drastically. Considering the changing psychology of the target market, it becomes inevitable to ensure a reduced page load time on all platforms.

Page Responsiveness

Some websites simply fail to serve their purpose just because they don’t respond or adjust to different screen sizes. With the growing use of mobile phone technology, almost every other person surfing the internet is using a smartphone instead of a desktop.

So when it comes to website development, checking for page responsiveness on different screen sizes is absolutely necessary.

Website Schema

Schema markup allows search engines to present more informative and relevant search results to the users. It makes the search engine understand what the data actually means and not just what it appears to say. For example, a name in an Article like “Jeff Clarkson” with the right schema markup will tell the search engine that Jeff is the author of this article and not just a random part of the content.

Check for Duplication’s

Duplication’s do more harm than good to a website. Never make this mistake out of laziness. There are several tools available online to help you fix duplication’s. Google has set algorithms to penalize any website that is guilty of plagiarism. Make sure your website has fresh content for the user, which adds value to them in one way or another. Users do not want to waste their time reading the same content that is available on other platforms. So, make sure to go that extra mile to provide users with a worthwhile experience.

Run your website through an SEO Audit tool

Check your site’s launch-ability and visibility in the search results through numerous good SEO Audit Tools with most of their features available for free.

Analyze the website and see what recommendations you can implement to instantly boost the visibility of your website in search results.

Summing Up

When you are done making sure that all loopholes are filled perfectly, don’t forget to set up a few tools around your website to increase its crawl-ability so it can rank in search results. Tools like, Web Analytics, Uptime Tracking, Retargeting and remarketing, Brand alerts, Google Search Console, Moz, SEMRush, and social profiles help you analyze your website’s performance on a daily basis. So, evaluate your website regularly and keep it updated at all times to serve your audience with the latest news and events.

If you have recommendations and see anything missing from the list, don’t forget to leave them in the comments. We’d love to have a chat about them and their active utilization.
[…]
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