Creating Professional Posters

First a brief history of posters and when they all started:
The birth of posters were created with Lithographics between 1890-1895 but were slow to create and it was decades before poster creations.

In the 1950’s there was an interest where illustrative posters were developed. The poster referred to “broadsides” was one of the earliest forms of advertising, for visual communication. They became forms of notification of events and posted on walls and in public places.

In the 70’s posters were created for music artists and some have become very rare over the years, that are a part of “Art Nouveau”. You probably remember seeing posters on theaters for coming attractions.

Example for Valentine Banner

Obviously, posters capture an audience, bright colors and graphics. Now jumping forward why and how posters are in use today.

Companies use posters in so many ways and from turning posters into flyers and for advertising literature. There are so many reasons why you would want to create a poster for yourself. Maybe you already do and really didn’t realize you were part of history today.

Here are a few ideas of how making posters can be used:

1. Advertisements – Marketing – Branding
2. Poster for Blogging, i.e., Pinterest users are huge creators for posters, Twitter and Instagram in smaller versions
3. Wall Art for homes and offices
4. Digital Signage
5. Zoom Background
6. Web Banners
7. Recipes
8. Teaching Aids
9. Resumes

Example for Social Media

Today creating a poster is so much easier now than when they first banner created, and can be created and used for advertising and marketing purposes or you can create them for your family events. I used to make them using Publisher or PowerPoint programs Poster making programs are very popular and you dont have to go to school to learn how to make them.

On Poster My Wall you can literally find 1000’s of templates to use to create any size poster for personal, business, parties, events and any kind of announcement you can think of including any social media account in a multitude of sizes from templates. When customizing, you will find 1000’s of graphics.

Use Poster Wall to create your next banner/poster for holidays, i.e., Valentines, Birthdays, etc.

They Offer Free social media downloads

Free social media downloads
275,000+ templates
1 million+ stock images, video clips and clipart
Unlimited downloads of social media sizes
Easy to use online editor

So Get Started Make Your First Banner

You can use premade templates to get started and customize in the online poster maker It is one of the best online poster creation programs to try.

Five Reasons You Need a Blog for Your Law Firm

One-of-the-best-reasons-for-a-law-firm-is-bloggingTo effectively compete in today’s legal market, you need to adapt the current digital marketing strategies. One of the best techniques for all law firms is blogging, which gives a firm the platform to showcase their legal knowledge. Most people think that having a website for your business is enough; however, through a blog, you can really demonstrate your expertise as an attorney.

This article will explain why it is imperative to incorporate a blog when marketing your law firm.

Do Blogs Help Potential Clients Find Answers?

Through your blog, you will interact with potential customers personally and convince them in entirely new ways that you are the law firm they need. For instance, if your work as a law firm is to sue for a wrongful death, you can write stories that answer questions that clients frequently ask.

The best part of blogging is that it will lead clients to engage with your law firm, and it is through this process that you can educate potential customers on various stories concerning your practice.

Reasons Why You Need a Blog for Your Law Firm

1. Build Relationships and Expand Reach
As an attorney, you can build an audience by answering the questions that potential customers are likely to ask Google. A good number of potential customers research their cases and problems on search engines before hiring an attorney. Suppose you decide to take advantage of this and write blogs that answer what customers ask; you will be able to establish your reputation in a significant and sustainable way that increases traffic to your law firm website.

2. Keep Your Audience Updated on Your Business

A blog is the best tool of all marketing techniques you can use to keep your audience informed about your law firm. Blogs offer the flexibility to connect with customers and explain who you are and what you do. Through these stories, you will offer a direct communication channel to the public. It will be possible to create content that will make your brand shine among competitors by implementing the right strategy into your marketing technique.

3. Improve Internal Linking

Internal linking will link customers to the essential pages of your website. You can incorporate these links in your stories to improve your SEO and assist potential customers in accessing the contacts they need to reach. The more relevant links you have, the more likely you will rank better, which leads to traffic to your website, and therefore more customers directed to your law firm.

4. Drive Traffic to Your Law Firm’s Website

Having a blog that explains what your law firm does increases your visibility on search engines: the more blog stories you write and upload, the more organic traffic to your website. Blogs are perfect for applying an SEO strategy that will make you stand out from your competitors that offer similar legal services. Through long-tail keywords, images, and videos, your blog can boost its chances of driving traffic to your site.

5. Get Feedback from Customers

Having an in-depth conversation with customers is a great way to build trust with customers. Blogs offer a space for an interactive two-way conversation between attorneys and customers that encourages feedback and discussion. Through this feedback, you will examine your legal services from an audience’s perspective and see what needs improvement.

Legal Blogging Is Great for Your Business

The benefits of blogging make the marketing technique invaluable for your law firm. The advantages listed above are just a few. Legal practitioners should utilize the practice to grow their firm.
Five Reasons You Need a Blog for Your Law Firm

How Often Should You Post To Social Media

This post may contain affiliate links, which means I might receive a small commission if you make a purchase using a link.

This graphic will show “how often you should share on
social media, Pinterest, Facebook, Twitter and even on a blog”.

Best practices for when to post on social media

To recap what you see in the infographic here at Buffer and over at Sumall, I’ve placed each of the best practices for social media posting frequency below. The-Secret-on-How-Often-You-Should-Post-Your-Blog-on-Social-Media-For-The-Best-ResultsTwitter – 3 times per day, or more

Engagement decreases slightly after the third tweet.

Facebook – 2 times per day, at most

2x per day is the level before likes & comments begin to drop off dramatically.

LinkedIn – 1 time per day

20 posts per month (1x per weekday) allows you to reach 60 percent of your audience

Google+ – 3 times per day, at most

The more often you post, the more activity you’ll get. Users have found a positive correlation between frequency and engagement. When posting frequency wanes, some have experienced drops in traffic up to 50%.

Pinterest – 5x per day, or more

The top brands on Pinterest have experienced steady growth – and in some cases rapid or sensational growth! – by adopting a multiple-times-per-day posting strategy.

Instagram – 1.5 times per day, or more

Major brands post an average of 1.5 times per day to Instagram. There’s no drop-off in engagement for posting more, provided you can keep up the rate of posting.

Blog – 2x per week

Companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Key research for how often to post to social media

The above best practices are super clear and simple if you’re interested in getting started with a frequency framework for your social sharing. As with all research-backed best practices, I’d encourage you to use these as a starting point for your own tests to see what’s best. Your individual scenario may call for more or less than what’s recommended.

Also, I know many are interested in where these recommendations come from (we dig this type of stuff, too!). I found my information on Buffer. For more detailed info visit
Buffer Library

Twitter – 3 times per day, or more

“Engagement decreases slightly after the third tweet”

During the summer of 2013, Social Bakers took a random sample of 11,000 tweets from top brands and found that a frequency of three tweets per day was the point where brands saw their highest engagement.

In the chart below, Total ER (total engagement rate, in blue) and Average Tweet ER (average engagement rate per tweet, in purple) meet in the sweet spot right around the third tweet.

All information here was found on shared here for the purpose of learning the ins and outs of social media.

What are your practices in social media sharing, is there on platform you like over another? How often do you share posts from your blog?

Third Party Banner

What Not to Do When Building Links

What-Not-to-Do-When-Building-Links-on-your-blogLink building is a widely used strategy in digital marketing, and most companies make use of it as a means to increase traffic to their website. The way you build links can determine how many people see your website, and this is why you need to be very strategic and creative about it. It may seem like an easy task on the surface, but it is very tough to get right.

Law firm link building can be particularly challenging because your website would be dedicated to the law and ethical practices, so you would have to avoid unethical link building tricks at all costs.

There are some things you should avoid when building links including the following:

Do Not Buy Specific Links

Buying links is a tactic that many people assume is the best way to go about link building; however, do not be fooled by the ease of using your money. Many companies claim that you can buy links in bulk and get ranked in no time. Such a practice is unethical, and it is usually detected by Google, which may lead to a variety of negative consequences.

You might be thinking that buying only one high-quality link from one company won’t get you in any trouble with Google, but you’re mistaken. If the company has sold a link to you, the chances are that they will sell to others, and Google will detect such activity.

Do Not Exchange Links

If you want to maintain your website’s SEO value, you should avoid exchanging links with any and every website that comes your way. Exchanging links with high-quality websites is not a problem, and it is considered the ideal practice, but do not get lazy and risk your website’s value by getting it categorized as spam.

Do Not Use Black Hat Link Building Tactics

Black hat link building tactics have sadly become common in the world of SEO. However, Google has also become smarter over the years, and it now has the ability to instantly uncover when a website is using the following tactics for link building:


This is when a website provides different content or URLs to search engines and its users.


This is when you inject your website’s link into a website that you do not own (usually done through hacking).

Hidden Text

This is when you saturate your content with your keywords and try to hide them on the webpage. This is commonly done by hiding the text behind an image or making the text’s color the same as the background color.

Do Not Fake Link Building

Your link building should seem natural, and it should be of value to the website you have linked with. When a visitor sees your website, it should not look out of place, but it should add to the information that visitor is going through. Thus, try to avoid forcing your link building and make it more effortless.

Do Not Build Your Links with Low-Quality Websites

Building links with low-quality websites will not help with your own website’s SEO value. You might end up diminishing your website’s chances of climbing the ranks. Do not sacrifice quality for the sake of quantity because this strategy will backfire. Instead, it would help if you build links with reputable and relatable websites that have frequent visitors.


Your link building strategies will have a considerable impact on your website’s ranking and SEO value, so it is crucial to avoid shady and unethical practices. Link building is not a game; it requires effort and hard work.
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