What Not to Do When Building Links

What-Not-to-Do-When-Building-Links-on-your-blogLink building is a widely used strategy in digital marketing, and most companies make use of it as a means to increase traffic to their website. The way you build links can determine how many people see your website, and this is why you need to be very strategic and creative about it. It may seem like an easy task on the surface, but it is very tough to get right.

Law firm link building can be particularly challenging because your website would be dedicated to the law and ethical practices, so you would have to avoid unethical link building tricks at all costs.

There are some things you should avoid when building links including the following:

Do Not Buy Specific Links

Buying links is a tactic that many people assume is the best way to go about link building; however, do not be fooled by the ease of using your money. Many companies claim that you can buy links in bulk and get ranked in no time. Such a practice is unethical, and it is usually detected by Google, which may lead to a variety of negative consequences.

You might be thinking that buying only one high-quality link from one company won’t get you in any trouble with Google, but you’re mistaken. If the company has sold a link to you, the chances are that they will sell to others, and Google will detect such activity.

Do Not Exchange Links

If you want to maintain your website’s SEO value, you should avoid exchanging links with any and every website that comes your way. Exchanging links with high-quality websites is not a problem, and it is considered the ideal practice, but do not get lazy and risk your website’s value by getting it categorized as spam.

Do Not Use Black Hat Link Building Tactics

Black hat link building tactics have sadly become common in the world of SEO. However, Google has also become smarter over the years, and it now has the ability to instantly uncover when a website is using the following tactics for link building:

Cloaking

This is when a website provides different content or URLs to search engines and its users.

Injecting

This is when you inject your website’s link into a website that you do not own (usually done through hacking).

Hidden Text

This is when you saturate your content with your keywords and try to hide them on the webpage. This is commonly done by hiding the text behind an image or making the text’s color the same as the background color.

Do Not Fake Link Building

Your link building should seem natural, and it should be of value to the website you have linked with. When a visitor sees your website, it should not look out of place, but it should add to the information that visitor is going through. Thus, try to avoid forcing your link building and make it more effortless.

Do Not Build Your Links with Low-Quality Websites

Building links with low-quality websites will not help with your own website’s SEO value. You might end up diminishing your website’s chances of climbing the ranks. Do not sacrifice quality for the sake of quantity because this strategy will backfire. Instead, it would help if you build links with reputable and relatable websites that have frequent visitors.

Conclusion

Your link building strategies will have a considerable impact on your website’s ranking and SEO value, so it is crucial to avoid shady and unethical practices. Link building is not a game; it requires effort and hard work.
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SEO Check List to Go Through Before Launching Your First Website

Going-through-a-SEO-Check-List-before-launching-a-websiteIt’s the fortnight before that long-awaited launch of your website. Your baby is all set to hatch. But hold on for a few things before you press that “Launch” button. Firstly, ensure a reliable internet connection for your business such as the one from spectrum internet plans to make website maintenance activity easier. Secondly, SEO is going to help you with the long-term achievement of your goals in terms of search engine rankings. You have worked day-in, day-out to ensure the perfect development of your website. Since it gets very tedious having to design another website right after the launch of the first one, make sure to check these SEO considerations off your list before going live to the world.

Go through this quick SEO checklist below before hitting the Launch button:

URL Structure, Page Title, and Meta Description

Overly complicated URL structures do not just push the keyword away from the main body of URL but also make it less user-friendly and reduce share-ability.

www.example-domain.com/category-keyword/subcategory-keyword

OR

www.example-domain.com/category/post-title

URL plays an important role in telling humans and the search engines what the landing page is about, therefore, always keep it short and precise.  

Keyword-URL Consolidation

Create a list of high-ranking keywords and sort them in a way that they relate to a certain page. Assign at least one keyword to each page and then, map those keywords to the entire website and URLs. Try including them in the first and second part of your URL, and in addition to this, incorporate them in meta-titles and meta-descriptions to ensure complete on-page optimization.

Speed Optimization

Page-speed directly relates to bounce rates, which ultimately affect page rankings on Google. With increased internet speeds and growing optimizations, the patience levels among users, especially millennial’s, are dropping drastically. Considering the changing psychology of the target market, it becomes inevitable to ensure a reduced page load time on all platforms.

Page Responsiveness

Some websites simply fail to serve their purpose just because they don’t respond or adjust to different screen sizes. With the growing use of mobile phone technology, almost every other person surfing the internet is using a smartphone instead of a desktop.

So when it comes to website development, checking for page responsiveness on different screen sizes is absolutely necessary.

Website Schema

Schema markup allows search engines to present more informative and relevant search results to the users. It makes the search engine understand what the data actually means and not just what it appears to say. For example, a name in an Article like “Jeff Clarkson” with the right schema markup will tell the search engine that Jeff is the author of this article and not just a random part of the content.

Check for Duplication’s

Duplication’s do more harm than good to a website. Never make this mistake out of laziness. There are several tools available online to help you fix duplication’s. Google has set algorithms to penalize any website that is guilty of plagiarism. Make sure your website has fresh content for the user, which adds value to them in one way or another. Users do not want to waste their time reading the same content that is available on other platforms. So, make sure to go that extra mile to provide users with a worthwhile experience.

Run your website through an SEO Audit tool

Check your site’s launch-ability and visibility in the search results through numerous good SEO Audit Tools with most of their features available for free.

Analyze the website and see what recommendations you can implement to instantly boost the visibility of your website in search results.

Summing Up

When you are done making sure that all loopholes are filled perfectly, don’t forget to set up a few tools around your website to increase its crawl-ability so it can rank in search results. Tools like, Web Analytics, Uptime Tracking, Retargeting and remarketing, Brand alerts, Google Search Console, Moz, SEMRush, and social profiles help you analyze your website’s performance on a daily basis. So, evaluate your website regularly and keep it updated at all times to serve your audience with the latest news and events.

If you have recommendations and see anything missing from the list, don’t forget to leave them in the comments. We’d love to have a chat about them and their active utilization.
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How to Get Better Clients for Your SEO Company

 How-to-Get-Better-Clients-for-Your-SEO-CompanyThe secret to any successful business is great clients and with the Covid-19 Pandemic having affected so many businesses negatively, the great scramble to get going again and secure new quality clients has begun. Of course after these difficult times, all of your potential clients are in a similar position to you. They need to get their businesses up and running again so they can start making money. With this in mind, they are going to be looking out for the best digital marketing solutions out there to help boost their business. It is so important that you present your SEO company as the best SEO company on the market to guarantee that you get all those new clients ahead of your competitors.

In this article we will explain what you should offer in order to get better clients for your SEO company.

1. Offer an SEO Proposal

The very first thing that you will need to offer to bring in new clients to your company is an easy to under SEO proposal which outlines your strategy for their company. An SEO proposal is like a brief summary of the SEO steps that you will take to improve a potential client’s business. If you want new clients to hire you for your services, then they need to know exactly what services they need and what services you provide, so you need to explain clearly in the SEO proposal how your skills perfectly meet their requirements. 

The reason that the majority of clients hire an SEO company is because they don’t know how to do SEO themselves. This means that you shouldn’t make your SEO proposal too technical because they may not be able to understand it and will be scared away. You can download this SEO proposal which lays out all the different stages and steps that you can pitch to potential new clients. Just focus on the key tools and strategies that you have identified will work for their business or website. Be sure to explain that SEO is an ongoing process so that you can start to build a long-term relationship with the client. Have-a-stratagy-with-Seo

2. Offer Comprehensive On-Site SEO

Once your SEO proposal has piqued the interest of a potential client, you will then need to explain each element of the strategy in more detail so they know exactly what they will be paying for and how it will benefit them. When it comes to on-site SEO, make sure to offer both technical SEO and content SEO to all of your clients so that they get the benefit of both.

Technical SEO

In order to obtain quality clients you are going to have to offer a quality service and so the first thing you will need to address is the technical SEO of your client’s websites. There are so many fantastic businesses and individuals who have succeeded in spite of their website. Your job is to make sure that your client’s website boosts their business rather than hurts it. First, explain to potential clients that the goal of SEO is to raise their website’s standing on search engine results pages and why this is important for their business. After that go through their website with them and explain step by step any technical issues that you find. 

These may be broken links, slow page loading times or any other technical problems which will either ruin a visitor’s experience or will score badly with the search engine spiders. Then explain exactly how you would address each of these technical issues to maximize the potential of their website. At this stage, it may be useful to show potential clients some examples of websites that you have engineered before; paying particular attention to all the technical problems before you took the websites on compared to the technical quality of the websites after you had worked on them.

Content SEO

If there is one thing we all know, when it comes to SEO, content is king! This idea is usually very easy to explain to potential clients who will be enthusiastic about you improving the quality of their website’s content, especially if it is going to lead to more visitors. One element of SEO that a lot of people have heard of is keyword implementation and so your potential clients may already be familiar with this. One good way to show them how you will implement your content SEO strategy is to go through each of the steps with them, showing that there is a detailed method to what you are doing. 

First, you can show them the results of the analysis that you have run on their main competitors. Next, explain the keyword research that you have done and demonstrate how and where you would fit them into their content. New clients, especially ones unfamiliar with SEO are usually eager to be as involved as possible in the process so walk them through it step by step.

3. Offer Comprehensive Off-Site SEO

Once you have addressed their on-site SEO needs, the next thing you will need to do are look at potential clients’ off-site needs. Now this is where you can really separate the good clients from the great clients, because it is at this stage that you can implement different packages based on your clients’ budgets and off-site needs. 

 

You will need to explain the fundamentals of backlink building to potential clients and show them exactly why off-site SEO can be effective for their website. The easiest way to do this is to use the analytics of other websites that you manage. Show potential clients all of the before and after data for these websites so that they can see how effective your off-site SEO strategy is. SERP rankings, monthly traffic and organic searches are all excellent measures of successful SEO. Make sure that you have some great links and sites lined up and you can create a mutually beneficial partnership for yourself and your client. 

 

To get the best clients then you need to offer the best service, and not only that, you need to walk potential clients through your methods step by step to show them why your service is the best. Start off with a quality SEO proposal which outlines your strategy and then go through it with your potential clients step by step. This will build trust in both you and your strategy which will help you to secure brand new, high level clients.

Blogging Identity : Expectations vs. Reality

Blogging-Identity-Expectations-vs-RealityWith so many writers out there, it is no surprise that there are millions of blogs available online. Blogging can be fun and will get you the exposure you are looking for. There are people who choose to hide their identities in anonymous blogs. While they have their benefits, not all bloggers need to have anonymous blogs. Here are some reasons why you may not need an anonymous blog.

  1. Legal issues

For some, having an anonymous blog protects them from being held liable for their posts. If you want to use your blog to bully or slander others, you are better off not doing it at all. You will enjoy the benefits of being on an anonymous blog but it’s only a matter of time before the anonymous tools used become outdated and your identity is revealed. What happens next is that you will be held responsible for all the things you wrote in your blog.

  1. You want to spread lies Are-there-bloggers-that-want-to-just-write-lies.

People read blogs so they can get entertained, get informed or learn more about what other people are going through. If you want to spread lies to other people through your blog, then you should not get an anonymous blog. Spreading lies will have a larger effect online as people will share the information you post. You will lose your credibility if your audience realizes that you are misinforming them.

  1. You cannot handle having your identity discovered

There are several reasons for you to start an anonymous blog. Even if your subject is not sensitive or controversial, you hide your identity for a reason. If you are an introvert who values privacy, you will not want to risk having your identity revealed. For this reason, you should not want to have an anonymous blog if you cannot handle being outed.

  1. You cannot handle criticismDo-bloggers-hide-their-identity-because-they-do-not-want-criticism

The greatest thing about a blog is connecting with your readers and has discussions with them. Not everyone will agree with what you say. There are some who will criticize your work. You need to be able to accept and respond to what your readers throw at you. There are people who enjoy causing drama since their identities are hidden. You need to have thick skin so you can react properly to what is said in the discussions. If you do not respond well to criticism, you should not be a blogger in the first place.

  1. You don’t have the time

To run a successful blog, you need to have time to write and post regularly for your readers. If you have a busy lifestyle, adding a blog to the mix will only complicate things for you. You will not have time to create and post content. There is no need to start a project if you do not have time to invest in it. You will end up stretching yourself too thin and this will have a negative impact on your life.

  1. The subject is harmless

This depends on your audience. You can find that the topic you want to discuss is not sensitive or controversial. If you will not offend or segregate a section of your audience with your work, you can blog freely without using an anonymous persona.

  1. You want to boost your reputation

You might find your blog dealing with something that is not related to the work you do. That does not mean that your blog has to be anonymous. You can find yourself boosting your reputation through your blog. Depending on your niche, your blog might end up being something you can brag about. Being anonymous will only hide your talent that you should be showcasing to the world.

  1. The content is not that important to you 

One requirement for any blogger is to have a passion for what they are blogging about. That is the only way you will enjoy blogging even if it is anonymously. If you want to write something to inform people but are not passionate about it, there are different ways you can do this. You can create content for a specific audience and send it to them. For security purposes, you can password-protect the content and send the logins with the intended audience.
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