Giving Thanks – 5 Ways to Ensure Your Clients Feel Appreciated This Thanksgiving

Giving-Thanks-5-Ways-to-Ensure-Your-Clients-Feel-Appreciated-This-Thanksgiving Photo by Pro Church Media on Unsplash

Maintaining strong client relationships can help shape your reputation. They are, after all, the reason you are in business. That’s why it’s important that each customer, whether they are a repeat customer or newcomer, always feels appreciated during your interactions. The festive season can be a great time to give back to your customers. Here are four ideas on how to treat your patrons this Thanksgiving:

1. Seasonal Gifts 

In the personal and business world alike, generosity will never go unappreciated. Get into the festive spirit and show your gratitude by gifting your clients with some thoughtful, promotional products during Thanksgiving. You can tailor your approach according to your business. If you are a retailer or wholesaler, for example, surprise your favorite clients by including a wrapped present in their order. Being a season of sharing and gratitude, go for promotional gift items like a large hamper, sport or group-based game set, or a wine and cheese set that their whole team can enjoy together. 

2. Handwritten Cards 

Letter writing is a personal, classic and easy way to share a message of gratitude. If most of your work communications are sent via email and starting to feel robotic, this can be a great way to bring some authenticity back to your professional relationships. Make sure to customize each card to the client. 

You don’t need to write paragraphs when writing Thanksgiving cards for clients. Simply address them by their preferred name or title rather than their business name and include a personal Thank You for something specific. A card works as a thoughtful gesture on its own or as an accompaniment to a gift.

3. Special Offers For Long-Term Clients 

Reward your long-term or regular clients with additional discounts and special offers leading up to Thanksgiving. If this is a significant period for your industry (for example if you are a restaurant or other type of hospitality venue), then they will appreciate the gesture as it can allow them to treat their loved ones when the day comes. Just be sure to send your communications about these offers well in advance to allow time for bookings and don’t forget to let clients know if they call.

4. Host A Thank You Event

Give back to your clients and community by hosting a casual Thank You event in anticipation of Thanksgiving. This could be as simple as offering refreshments and snacks in your store or business over a day coupled with any of the above personal touches, to treating your clients to an after-work drinks event. You can also simultaneously make the event a charity drive, or keep a donation box in store so you can also give back to the community and those who need help the most.

5. Swap The Newsletter Marketing For A Seasonal Greeting

If you send out a newsletter, or any other form of marketing-based communications regularly to your clients, consider taking a break from the marketing jargon and crafting call-to-actions this Thanksgiving. Instead, choose a beautiful Thanksgiving-themed layout and write a message of gratitude to your clients. Here, you can also include notice of any other special discounts, gifts or events you are hosting during the festive period.

Always keep in mind that, showing gratitude to your customers should not be a one-off act during the holidays but rather a daily practice. Using any of these five ideas is a great way to go a little bit further in thanking your valued clients for choosing you.
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3 Secrets to Designing Excellent Facebook and other Social Media Ads -Some expert tips!

Facebook has introduced some new strategies for the online marketers to use this platform for promotional purposes in a better way. Now, you can target your audience more precisely on this platform, and the worldwide spent on social network ads had increased several billion dollars over the last couple of years. Facebook, alongside many other social networking platforms following the suit, brings home a wide range of opportunities for online promoters.

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The competition for grabbing user attention is tighter than ever, and that is all that advertising means now. To help the promoters win over the fans who are much stringent now is to come up with fresh and innovative ideas on a daily basis to take your ads on to the top. You need to write a copy which can be highly appealing to the psychology of the target audience and choose the images carefully so that they are engaging.

Facebook ad making is tough and is getting tougher each day. More advertisers including big corporate to even the smallest kind of businesses are exploring the potential of this global platform and jump overboard every minute. This tight competition may quickly turn a thought-to-be winner and into simply a money-waster.

At the core, the critical success of any Facebook Ad, or for social media in common, comes down to two crucial elements as:

  • A wonderful design which attracts instant user attention and also creates a desire on the viewers.
  • Focused on perfect targeting by showing apt content to the appropriate audience.

A Facebook Ad pro will always be learning new tricks and adds more and more tools to their toolbox. The saying goes like “if you stop learning in this competitive world, you will fall behind much faster than you think of.” Here come the tips to stay on top.

1) Test different designs to choose the one working

It goes without saying. Don’t assume about social media campaigns. You need to test real-time and then decide. On thinking of promotional content, prepare multiple versions of it and then start testing one after one. No matter how expert you are in understanding the consumer psychology or how long you are into Facebook advertising, test with various combinations of your ad designs and targeting to decide further.

When you create a new campaign for , make at least four different variants of the Facebook ad and then post each one. You can even test the craziest ideas to see the responses and then mix them up to give a fresh feel. You can vary both images and copy text to reduce the ad fatigue and also stay off a high ad frequency, which may decrease overall effectiveness.

2) Create ideal buyer personas

Different businesses and different industries have their unique sort of customers with varying needs. By creating an ideal buyer persona, you will be able to develop a strategic plan to fit their needs the most, and it will help in doing perfect Facebook Ad Designs which can serve to your customer needs the best.

For each potential target customer type, write down a unique persona by answering typical questions like.

  • Men or women?
  • Age group?
  • Demographics?
  • Professional background?
  • Geographical locations?
  • The major problem they are facing?
  • Possible solutions? Etc.

Once if you create a typical persona, you can design Facebook Ads with focused targeting for each of the typical buyer personas by addressing their primary problems.

3) Have social proofs

What is the most influential emotion in an individual’s purchasing decision?

It is nothing other than ‘fear.’

People used to resist buying products as they are scared of losing money by making a wrong choice. This is why free product and easy returns are so effective. However, it is not feasible for you to give away your product for free to win over customer fear. So, it is more about addressing the customer fears by adding real social proof on to your ad designs.

The ideal social proof is something which reduced the fear of the consumers, and the best approach to it is adding testimonials or real reliable people. You can have a VIP endorse your product or a common man to whom your typical buyers can recognize themselves attesting the reliability of your product or service. If you do not have any testimonials, you can try to leverage your user base even if it is smaller and profoundly something relevant to assist you in business promotions. On platforms like Instagram, it is much easier to conduct a hashtag contest or campaigns by giving your consumers an opportunity to participate in the event by posting images featuring your products with appropriate hashtags.

The tips, when used efficiently and insightfully can change the fact of your social media promotional campaigns, which ultimately can bring in significant results.

Author bio: Canton Berk is known as the Like4Like expert, who used to post many blog articles about social media promotions and to create compelling content for FB and Instagram ad campaigns.
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How to Avoid Losing a Snapstreak

The Snapstreak has become popular on Snapchat, but what exactly is it? It is when you and one other friends have snapped each other at least once within a 24 hour period, for three consecutive days. After the three-day mark, you and your friend will receive a fire emoji next to your name. How to Avoid Losing a Snapstreak

After 10 days of going on a streak, the fire emoji will have a number 10 next to it, and this number signifies how long your Snapstreak is. This concept relies on interactivity, and can encourage you to keep in touch with friends you might otherwise lose contact with. This is an interesting concept which gets us wondering what the longest snapchat streak is.

If within 24 hours your friend doesn’t reply, the streak is over, and Snapchat even signals when your streak is about to end by putting an hourglass emoji next to your friend’s name. This indicates they have four hours left to send or receive a snap before the streak is over. This new idea is a great way to encourage users to keep snapping, and can function to consolidate your friendship with others.

To help your streak live on, here are three top tips to ensure you never lose your Snapstreak again.

Edit Your Friend’s Names
It’s important to differentiate between your ‘Best Friends’ and your ‘Streak’ friends. Otherwise, you might be searching your ‘Best Friends’ to find all your streaks, a list which often fluctuates. A great way to stay on top of your streaks is to ensure they’re at the top of your ‘Friends’ list. You can achieve this by editing your friends’ names. Search for those you want to stay on a Snapstreak with, tap on their icon, and press ‘Edit Name.’ Since your friends are listed alphabetically, you should type ‘Aaa’ at the start of their name, which will move them to the top of the list. This will ensure you never miss a Snapstreak with someone again.

Set a Reminder & Wake Up Snap

If you set an alarm on your phone, this will remind you to send a ‘good morning’ snap first thing. This is especially applicable for people you are close too, and by sending a wakeup snap in the morning, you won’t have to remember to keep up your streak later in the day. You can customize your greeting with a motivational quote, something funny, or a personalized message. If you send something exciting or memorable, this will encourage the recipient to snap you back straight away.

Report Your Streak as Missing

You can report missing Snapstreaks to Snapchat Support, and they’ll kindly rekindle your fire emoji. You can do so by tapping ‘My Snapchat isn’t working’ in Snapchat Support, before tapping on the bubble for ‘Snapstreaks’ from the list provided. Next you should press ‘Yes’ by ‘Still need help?’ before filling out a form to provide relevant details. You’ll receive a response within 24 hours, and if you have a legitimate claim your streak will be restored.

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