Content is king! This statement is the crux behind the implementation of every formidable strategy of SEO (Search Engine Optimization). Creating relevant and effective content is the key to promote your online visibility and presence in terms of SEO. Creating new content may be the right approach but what if the old can boost the new? Sounds interesting, doesn’t it? Well, you will be glad to know this is pretty much possible and can be extremely beneficial for your online presence.
To further our claim, let us introduce you to some effective strategies through which you can utilize your previously created content and cash on it, as much as possible.
- Turn your old posts into a guide
Since you have written stuff in the past or an individual from your writing team must have done so, there is a high probability you have access to a good volume of content pertaining to a specific subject. For instance, if you have covered subjects related to SEO and PPC, you can utilize them and present your audience with something like “A complete digital marketing guide for your business”. Doing so allows you to present unique and thorough information to your audience all the while utilizing your already created content. You can even reach out to various webmasters with redoubtable websites and ask them to consider the updated blog, which creates a win-win situation for both.
- Create case studies from valuable data
Case studies are an important learning tactic that is being used worldwide based on practical effectiveness. Various articles/content pieces are often generated around actual examples and such write-ups can be easily utilized in creating effective case studies. You might come across different hurdles while pursuing your business activities. Do not shy off from sharing these experiences with your audience along with how you were able to resolve the issues. Such practical examples are unique as well as helpful for the audience and such content is sure to bring more traction towards your business.
- Include past presentations on your website
Presentation is an active part of our routine activities, be it for educational or business purposes. Generally, these awesome creations only get the limelight during a presentation session after which they are left to rot away in storage spaces. Well, you will be glad to know there is so much more you can do with those seemingly passive pieces of art. You can readily employ them on your websites for an educational flair that appeals to an audience seeking solid information. Presentations are generally easier to skim through and imparting of knowledge becomes a whole lot effective with them.
- Use statistical data over social media channels
Social media channels have risen in significance massively over the past decade. What used to be mere entertainment mediums have transformed into a necessary part of our daily routine where almost every aspect of life is discussed. Businesses, in particular, have identified these mediums as opportunities for marketing and expansion. If you have content with interesting facts and figures, it would be wise to share the same over your social media channels to draw attention. For instance, if you have content that covers the latest technology buzz, try sharing it in Facebook posts or Tweets to impress your audience. This can add to the authenticity of your endeavors and let people know you as a relevant go-to resource in your niche. Constant connectivity is, however, a must-have in the world of the internet which enables you to stay updated and share knowledge in the quickest ways possible. It is therefore highly advisable to ensure you have a dependable internet option to support your cause. Going through options like AT&T internet or Spectrum Internet Plans will surely help you in delivering timely social media updates to your audience.
- Employ interview data to reinforce your stance
Interview data is very useful in reinforcing your stance in any content piece. The best thing about these interviews is they can always be used to strengthen your point. Any content piece backed up by proper interviews is bound to draw more traction. On top of this, interviews allow you to generate future insights and predictions regarding various fields of life including business and technology. You can use these in your future write-ups to determine if things panned out as predicted by an expert. You can also adopt an opposing viewpoint if things don’t actually go as predicted. In both cases, you have workable opportunities that can add to the quality of your write-ups.
- Develop infographics from past case studies
With the rapid evolution of the world around us, only a handful of us has the time to go through lengthy reading material and guides to understand stuff. Infographics are the IT thing these days as summarized content can be quite effectively disseminated, all the while keeping display of information visually pleasing for the general audience. Case studies generally discuss scenarios in terms of statistics and that data can be effectively utilized via infographics to strengthen your articles. Do not hesitate in stepping out of the conventional writing line to deliver something unique yet meaningful to your audience.
- Upgrade your previous posts for relevancy
This strategy is widely being used all over the world due to the vast range of benefits associated with it. You might have certain articles that discuss yearly listicles and such content can regularly be updated with new information. You should focus on creating such pieces of content on a regular basis particularly for guest posting websites. Form a collaboration with the webmasters and let them know you are willing to consistently update the piece of content with time. Doing so allows you to generate consistent traffic while promoting relevant keywords as a by-product.
Working on these strategies will surely help you make good of your previously compiled content and breathe new life into it from a different perspective.
A Digital Marketer who loves to play with Data and Analytics. I do and love establishing businesses online through digital marketing.